Efficient Business Cards | When Innovation Meets Tradition: 6 Tips For A Successful Business Card Design
Efficient Business Cards | Do you even need business cards in this day and age? Almost certainly, you do, at least if you want the potential clients you meet to remember you, recommend you, and refer you. How else will they know how to contact you? Even though you may think that the necessity and relevance of business cards is waning in the digital age, you should still keep a supply in your wallet and make sure they look good, since no single alternative has gained enough momentum to replace them.
Are you still handing out dull business cards that look like something your accountant created for you? If so, maybe you should get with the times and design a new business card for your business. There are some times in life when you don’t want to stand out — like when your alarm doesn’t go off and you sneak into your morning meeting 20 minutes late. But there are plenty of other times when you do want to make a memorable impression, like when it comes to promoting your business. Following are some tips on creating a card that will stand out from the crowd for all the right reasons and leave a lasting impression.
Include The Essentials | Efficient Business Cards
A well-designed business card should provide your potential clients with basic information about you and your business, but the way you present it can be as creative as you want it to be. At the very least, include your name, phone number, and website. Your email address and physical address can also be included depending on the situation. Think carefully about which contact details to include – you have to achieve a balance between providing enough details, without making your card look cluttered.
Write A Compelling Tagline | Efficient Business Cards
Make sure that it is clear what you do. Your business card basically has to do two things: communicate what you do quickly and effectively when you first hand it out to someone in person, and remind them what you do when they follow up with you days (or weeks) later. Use a tagline which explains clearly why people should do business with you – what solution do you offer? Alternatively, include a short bulletined list of your services or products.
Make The Business Card An Extension Of Your Brand | Efficient Business Cards
Your business card will often be the first branded marketing material that potential clients see, so it’s vitally important that it gives them a sense of what you and your company are all about. A business card portrays your brand by introducing brand elements, such as logo, colors and fonts. It is crucial that your business card matches the rest of your branded materials. This helps to reinforce your brand, and allows potential clients remember you and your business better.
Make It Readable | Efficient Business Cards
This is a tip that all great business card designers hold fast to. A busy business card is not only off-putting, it is also hard to read. Your business card should be simple and include plenty of white space to make it more readable. As a general rule of thumb, don’t choose a font smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.
Consider The Practicality | Efficient Business Cards
You might be tempted to use an unusual material for your business card. While this will definitely be memorable, bear in mind the practicality of your chosen medium. Even though you should make sure that your card stands out, don’t hand out plastic cards or those that prevent the potential client from writing on them. Good networkers do this so that they remember where and when they met the person who gave them the card.
Double Check Everything | Efficient Business Cards
There is no room for errors or typos on your business card. Make sure the text is perfect, because having errors will devalue the company’s credibility. A handy trick is to read each line backwards, and to read from bottom to top. This will force you to look carefully at each word and number. You should also keep all the information in your business card up to date. If you changed address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards.