Effortless Branding Tips | How to Build A Brand That Will Grow Your Business
Effortless Branding Tips | It’s one thing to have your logo created by a professional and to print your first set of business cards. But consciously building your brand? That’s something completely different. A strong brand conveys what your company does, how it does it, and at the same time, builds trust and credibility. This only means one thing: having a good brand name or branding strategy can add a couple of figures to you sales. It doesn’t guarantee you to become a large company overnight (no strategy ever will!), yet it will give you steady and noticeable results before you know it.
“Building a brand” may sound a bit vague, but the basic idea is really pretty straightforward. Your brand is not just a logo and a name, it’s more about perception; the brand is an intangible asset that exists in the minds of your clients. Your brand lives in everyday interactions with them, the images you share, the messages you post on your website, the content of your marketing materials, and in your status updates in social media. How can a small business build a strong brand on a limited budget? Here are 5 tips to help you get started.
Have A Great Logo | Effortless Branding Tips
People usually associate brands with the brand’s logo. As you think about your logo, keep your audience and products or services in mind, because you want your logo to reflect your company. One of the most crucial things to do is to make sure that it doesn’t imitate any existing logo designs for copyright issues. It’s also a smart idea to get a simple and catchy brand name that comes with a simple logo. The name and the logo will appear on your business cards, stationery, website, social networks, marketing materials, products, and pretty much everywhere in print and online to identify your company or your company’s products and services.
Stand Out | Effortless Branding Tips
The main reason for building a strong brand for your business is to differentiate yourself from your competition. A strong brand will deliver your message clearly, confirm your credibility, connect with your target market emotionally, motivates your potential clients to buy and concretes their loyalty. With that in mind, you must be aware of your strengths and your weaknesses. Learn how to accentuate the former and how to address the latter — or, even turn those weaknesses into positives.
Be Consistent | Effortless Branding Tips
Be consistent, it’s critical that your business keeps a single character or appearance. This means having a consistent message, trademark, publicity and company values. You have to repeatedly send the same messages, use the same visual elements and deliver the same positive outcomes for your clients. In particular, you have to be consistent in how you and your employees engage with clients, both in-person and online. Over time, consistency in your interactions will give a boost to your brand’s voice.
Do As You Say | Effortless Branding Tips
Ultimately, it doesn’t matter what you tell people your brand is – your brand is the sum total of what you and your employees actually do every day. Keep your promises. Although this is common sense, you’d be amazed how many small businesses destroy relationships with their clients by failing to keep their promises. And when your brand is put to the test as you grow your business, it’s your actions – not your words – that will matter most to your clients.
Find Your Voice | Effortless Branding Tips
It’s not just what you say, but how you say it. Your corporate “voice” is the language, tone and rhythm that you use in all your communications. This voice should be used in all written communication and incorporated in the visual imagery of all materials, online and off. Successful brands speak with a unique voice. Think about the brands you admire – what makes them stand out? How do they communicate with you and other clients? Is your brand friendly? Be chatty. Is it ritzy? Be more formal.
To be effective, your branding must be strong, you must have a well defined strategy, your expertise and message has to be clear. Or you’ll get no results. To effectively use branding to grow your business, you must invest the time in researching, defining, building and promoting your brand. Tend to your brand, and continue to develop it as you would any other aspect of a thriving business.