Effortless Photography Marketing Ideas | 5 Foolproof Ways To Grow Your Photography Business
Effortless Photography Marketing Ideas | If the mere thought of quitting your day job and walking out triumphantly to focus solely on the art of photography sends shivers down your spine and makes you smile like a loony, starting a photography business might be a dream come true for you. After all, you love taking photos, and your friends and family say they love your work – so what’s stopping you?
While we’re all up for turning dreams into reality, there’s a simple, yet incredibly important thing you’ll need to keep in mind – taking stunning photos is a great start, but it will take you only so far. In order to turn your passion for photography into a successful business, you will need to become a marketing bigwig and work on your business skills just as hard as you’re working on your photography skills. It’s not all so grim, though – there are ways, tools, and tricks that can help you get your photography business in front of your potential clients without breaking a budget – or losing your mind. Here’s what you need to know!
Know Your Ideal Client | Effortless Photography Marketing Ideas
Before you start setting up a marketing strategy, you do need to take care of the prep work and do your homework. You’re super excited to get started, we get it, but if you dive right in without sorting out the essentials, you won’t stand a chance against all the competition bringing their A game. First, take some time to determine who’s attention you’re trying to attract – after all, how are you supposed to create a marketing strategy that gets you noticed by your potential clients if you have no idea who they actually are?
To get the most out of your marketing efforts, clearly define your ideal client in terms of age, gender, location, and even marital and financial status. It’s vitally important that you know exactly who your ideal client is and that you adjust every part of your business toward the things he or she likes, from your marketing efforts to the prices and packages you offer. This will help you appear more focused and organized, which will boost your chances of getting booked. However, this doesn’t mean you should turn down potential clients just because they don’t fit your definition of an ideal client. Your marketing efforts need to be focused, but if they do attract people outside your target demographic, even better!
Don’t Spread Yourself To Thin | Effortless Photography Marketing Ideas
Thanks to the internet, there are practically countless tools and platforms you can use for marketing – so many, in fact, that choosing the best ones can be the most difficult part of your strategy. Even if you try, you can’t be on every platform and use each tool, simply because it’s physically impossible. This is why defining your ideal client is so important; it will help you determine where and how they spend their time and what tools you’ll need to use to grab their attention. Instead of spreading yourself too thin, you can limit your selection to only a handful of tools and focus on them, spending the rest of your time on what truly counts – taking stunning photos.
Build Your Online Presence | Effortless Photography Marketing Ideas
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
Social Media Isn’t Just A Fad | Effortless Photography Marketing Ideas
If you still think social media is something reserved solely for high school students, you’re up for a rude awakening! Even the world’s largest brands figured out the power of solid social media strategy, and your business shouldn’t be an exception when it comes to having online presence. Take a look at the all the available social networks and figure out where your potential clients are spending most of their time. Once you determine which networks your idea clients prefer, join them and engage them in a meaningful conversation, instead of bombarding them with generic sales messages and random links.
Create Your Own Content | Effortless Photography Marketing Ideas
One of the best ways to engage your followers, friends, and fans on social media is by creating your own content. There are countless photographers out there on Facebook, Instagram, and Twitter, but most of them tend to share the same content over and over again. By creating your own content, you’ll have a much better chance of standing out and grabbing the attention of your potential clients. Not only that, but if you update your blog on a regular basis, it will give your visitors a reason to keep coming back to your website, and it will drive new visitors to it by boosting your search engine rankings.