Effortless Website Design Tips | How to Convert Page Skimmers: The Nine Commandments Of Effective Web Design
Effortless Website Design Tips | Having a website for your small business is an absolute must in today’s business world, but there are massive pitfalls associated with having a website that doesn’t achieve its purpose. Your website needs to catch and hold the visitor’s attention, and then prompt an action, be it in the form of a purchase, comments on a forum, or sharing via social media networks. Your website is everything, so you have to make sure it’s designed to perform its primary duty — converting visitors into paying clients.
Web design can be deceptively complicated, as it involves achieving a design that is both usable and pleasing, delivers information and builds brand, is technically sound and visually coherent. Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics, like high bounce rates, low pages per visit and low conversions. So what makes good web design?
Purpose | Effortless Website Design Tips
Good web design always caters to the needs of the visitor. Are your visitors looking for information, entertainment, some type of communication, or to do business with your company? Put the most important information on your landing page, and secondary information only a click away. That is, don’t bury information three or four clicks from the homepage. If it has to be that far from the homepage, it isn’t important. Each page of your website needs to have a clear goal, and to fulfill a particular need for your visitors in the most effective way possible.
Communication | Effortless Website Design Tips
People on the internet tend to want information quickly, so it is vital to communicate clearly, and make your information easy to read and understand. Keep in mind that you have just five seconds to explain your value proposition to your potential clients when they enter to your website. If you don’t answer a user’s needs right away, he or she will click “back” and leave your website. The most effective sites feature clear, concise, messages in no more than a few words. Do not put long paragraphs on your landing page. Instead, use short messaging that gets to the point quickly.
Simplicity | Effortless Website Design Tips
This is probably the most important thing that you need to keep in mind. Your website should be simple, easy to use and navigate for visitors. Leave enough space between your paragraphs and images so the visitor has space to breathe, and is more able to understand all of the features your site and business have to offer.
Call To Action | Effortless Website Design Tips
Look at any successful website and you will notice they include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” Every page on your website should be making your visitor act on something. Maybe it’s to get them to buy your ebook, view your credentials, or watch a demo video. Calls to action should be in the top area and body of a website (above the “fold” that requires the viewer to scroll). If your page is long enough, having another CTA on the bottom of your page is a wise idea as well.
Contact Information | Effortless Website Design Tips
Every website should list the company’s contact information. Seems obvious, right? But, many don’t. Make sure you put a contact link on every page. It can be frustrating to search for contact information and not be able to find it. Many visitors head to your website just to find your phone number, so make it prominent. After all, you do want to be contacted.
Mobile Friendly | Effortless Website Design Tips
What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, zilch. Mobile is huge right now. With over 50% of Americans owning a smartphone, your new clients are likely to come from mobile browsing. But, it’s tough to navigate a website not optimized for a small screen. If your website is not mobile friendly, you can either rebuild it in a responsive layout (this means your website will adjust to different screen widths) or you can build a dedicated mobile site (a separate website, optimized specifically for mobile users).
Load Time | Effortless Website Design Tips
Your pages need to load fast! How fast? Really, really fast. Everybody hates a website that takes ages to load. Consumers are busy and do not like waiting for a page to load. Mobile users on an average only wait for five seconds for the page to load, whereas desktop users wait only for three seconds for the page to load.