Elegant Business Cards | Kick Your Networking Up A Notch! – 6 Aspects Of A Kick-Ass Business Card
Elegant Business Cards | Since it feels like almost everyone connects through social networks these days, is it time to retire the age-old business card? Absolutely not! We all know how crucial first impressions are. In business, this first impression is usually made by your business card. It can be considered one of the most vital marketing tools people use in today’s business world. The first thing we usually hand out in a meeting, or attach to a document, invoice, presentation, brochure, or any other marketing material is our business card.
It may sound harsh, but it’s a fact that people often do judge a book by its cover, and you only get one chance to leave a great first impression. No matter how you use your business card, it won’t be the powerful marketing workhorse it should be unless it appears professional, is easy to read, and helps potential and existing clients remember what you do, and why they should do business with you. Making all that happen on a piece of paper that is only 3½ inches wide, and 2 inches deep is a tall order. But it can be done.
Start With A Logo | Elegant Business Cards
Make sure your card includes a professional looking logo, which is consistent with the rest of your marketing materials. Have a professional designer design your business logo, if you don’t already have one. If you provide products or services that can be represented with a symbol (photographer, house painter, home builder, dog grooming service), the logo should symbolize that product or service in some way. A business logo is a vital branding element essential to business card design, so, whether your logo is an image with words or just logo type, add it to your business card in a prominent location.
Add Contact Information | Elegant Business Cards
What’s most important? Include contact information such as phone and fax numbers, email address, and web address on your business card. Social network contact information for platforms such as LinkedIn, Twitter and Facebook can also be included, if you actively use these networks to share information, and promote products and services. Don’t clutter things up too much, though, because as with the design, simpler and cleaner is always better.
Make Sure Your Text Is Readable | Elegant Business Cards
This is a pretty vital (and sometimes overlooked) element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address or email. Business cards are small, and because of that it’s crucial to include the most vital information about your business, rather than trying to squeeze every last detail into such a tight space. Make sure your text is at least 8 pt, in a simple, readable font, and in bold color. Anything smaller than 8 pt may look fine on your monitor, but may be printed as a fuzzy, smudged-out line.
Use Complimentary Colors | Elegant Business Cards
Choose colors that are aesthetically pleasing. A mish-mash of bright and bold colors may make your card stand out from a pile, but it could be for all the wrong reasons. Keep readability in mind when choosing colors to use on your business cards. Avoid colors that are too dark, bright or light, as they can make it difficult to see your contact details. It’s also worthwhile to think beyond your business cards: try to keep your color scheme consistent throughout your media (website, social networks, email signature) to build a professional image of yourself.
Pay Attention To Quality | Elegant Business Cards
Print on high-quality paper. Your card should feel substantial in your hand. If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock.
Proofread | Elegant Business Cards
Before sending your business card design off to the printer, proofread the card for grammatical errors, make sure that all images and text are within the designated print area and that you have included your logo and contact information. A handy hint is to read each line backwards, and to read from bottom to top. This will force you to look carefully at each word and number. Check and re-check phone/fax numbers and addresses.