Elegant Photography Business Cards | Turn Your Business Card Into The Most Powerful Sales Tool In Your Arsenal With These Simple Design Hacks
Elegant Photography Business Cards | Business cards have been around for centuries. Yes, literally! They were first introduced back in the 17th century, and although they featured different type of information back then (People apparently didn’t feel like featuring their cell phone numbers on their business cards in the 17th century!), the ultimate purpose of these cards hasn’t changed much. This goal was (And still is!) to provide potential clients and business partners with the most relevant information. Back in the 17th century, it was the name of the merchant and a map of their location. Nowadays, however, your business card can do much more than that!
When done right, a business card can reinforce your brand identity, raise awareness, boost client loyalty, and even grow your client base. However, we all receive countless cards each week. As a result, creating a business card that stands out from the crowd and does its job is becoming increasingly difficult. The truth of the matter is that most business cards we receive end up in the trash. Wondering how to make sure your cards avoid this grim end? We’ve got the right thing for you! We put together a list of some of our favorite design tips and tricks we use each time we design a business card for a client.
Start With The Essentials! | Elegant Photography Business Cards
The ultimate purpose of your business cards is to provide people with your contact details, so start there. Take some time to think about the information you’ll feature on your cards. Keep in mind that the space available is rather limited. The average card measures only 3.5 x 2 inches, so narrow down your selection to only the most important details. Start with your name and the name of your business. Then, make sure you include your website and your email address, as well as a phone number.
If you don’t run a photography studio, consider leaving out your physical address, or replacing it with social media links if you use it to promote the services and products you’re offering. However, if you use social media just to share funny cat videos (Because cats are absolutely everything, let’s be honest!), you’ll want to skip your social media info.
Ensure Readability | Elegant Photography Business Cards
I know what you’re thinking – why don’t we just shrink down the size of the text, so more details can fit on the card? In theory, this sounds like a great hack. However, even though smaller fonts may look readable on your computer screen, it’s quite a different story when you print out the cards. If you go below 8 pts, your text will be more than likely to turn into an illegible smudge. You want to make contacting you as easy as possible, so don’t force your potential clients to use a magnifying glass.
Color Can Make Or Break Your Card | Elegant Photography Business Cards
The size of the font you use isn’t the only thing affecting readability. The color can also greatly affect it. For example, using a light gray font on a white card is a recipe for the perfect disaster. To avoid rendering your cards useless, make sure there’s plenty of contrast between the content and the card itself. Color can also help ensure your card stands out from even the largest pile, keep the content organized, and emphasize the important bits. Don’t just randomly throw color at your cards. Instead, use 3-4 colors max, and try and use only your brand’s colors.
Some Rules Aren’t Meant To Be Broken! | Elegant Photography Business Cards
We mentioned that the average business card measures only 3.5 x 2 inches. If you want your potential clients to hang onto your card, it’s crucial you stick with that particular size. Why should you care? Well, this is considered to be the standard size, so most card holders and wallets are made to accommodate this size. If you opt for a larger card, bear in mind that it will be difficult to store. As a result, your potential clients will be more likely to throw it away. There are other ways you can make sure your card stands out from even the largest pile.
Dare To Be Different | Elegant Photography Business Cards
The way you organize the information on your card, the fonts you choose, and even the overall layout can say a lot more about your business than you think. While the layout is traditionally horizontal, consider using vertical layout for your cards to make them stand out. Keep in mind that vertical business cards limit the amount of textual information even further, so you’ll need to make sure the information is readable if you choose to go with the vertical layout.
Use Both Sides | Elegant Photography Business Cards
The average business card holder is built assuming the back of your card is empty. However, that doesn’t mean you should leave it blank! Think about it – how many times did you flip the card you received to check out the back? This is prime marketing real estate, so make sure you use every inch. Now, as long as there are no critical details on the back, you can include pretty much anything you want. Featuring your logo is a good idea, but if you want to boost the effectiveness of your card, include coupon with a special discount. Whatever you do, don’t leave it blank.