Elegant Photography Logo Design | Don’t Have A Logo Yet? Check Out This Guide!
Elegant Photography Logo Design | How a business presents itself can be the difference between success and failure, and photographers are by no means an exception to this rule. How you brand your business – from your logo and business cards, website and social media pages, to your portfolio website and printed marketing materials – all affect a potential client’s decision whether to hire you or not. As the core of your brand, your logo should be able to convey the essence of your business’s personality and leave a memorable impression.
Photography is one the industries in which the logo design comes under particular scrutiny. In such a saturated field, a photography logo has to stand out from the pack while still being true to the purpose of you as a photographer. In today’s article, we’ll get down to the nitty-gritty of what makes a strong logo design, but we’ll also guide you through some of the principles and best practices of creating an iconic brand identity.
Be Unique | Elegant Photography Logo Design
This is one of those oft-said but seldom-followed tips. What it takes for a logo to rise to prominence as a brand’s identity? Simple! By being unique and easily identifiable. The last thing you want from your business logo is to have it mistaken for that of another photographer. So when considering logo design, it’s important to keep it unique. Look at what’s out there and find an opening for something new! Do your competitors use solid, conservative images, or flashy graphics and fonts? Think about how you want to differentiate your logo from those of your competition.
Less Is More | Elegant Photography Logo Design
If you’re trying to grab the attention of potential clients and remind current ones of the services you’re providing, a busy or cluttered logo isn’t going to do you or your business any favors. Some of the most iconic logos have been the simplest, after all. A simple logo allows for easy recognition and turns your logo into a versatile and incredibly powerful marketing tool. Effective logos feature something unexpected or unique without being overdrawn.
Make it Memorable | Elegant Photography Logo Design
In addition to simplicity, creatively designed logos are memorable and create instant brand name recognition. This is especially important for web businesses that have less than five seconds to attract readers, make a positive impression and keep them engaged long enough to either continue navigating their site or make a purchase.
Color is Vitally Important | Elegant Photography Logo Design
One of the most important things when it comes to logo design is the color scheme. This isn’t a decision that should be taken lightly, as color carries meanings and communicates ideas. Warm, cool, neutral, vivid, complimentary, analogous, soft, light, dark, bright, saturated — all of these color types can be used effectively to convey your intended message. How you decide to combine these colors is also equally important as they can create contrast, balance, and weight to help communicate your idea.
Choosing The Right Font | Elegant Photography Logo Design
OK, you’ve got your award winning logo design in the bag and now its time to add some text and a name. This will help add context to your design and give the potential client a clear idea of what you’re all about. Take your time to ensure you have a font that speaks the right message. The wrong font can be disastrous for the logo, the right font will hold the logo firmly in the spotlight. A very professional business such as a stock photography company, would require a more formal looking font, using caps or even small caps. A font for a children’s clothing store could use a more casual, friendly font using lowercase letters.
Make It Versatile | Elegant Photography Logo Design
An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. A strong logo will work just as effectively on a highway billboard as on a Twitter avatar. In other words, if your logo relies on fine print, you have a problem. You’ll also want to make sure to create a logo that can be printed in black and white so that it can be faxed, photocopied or used in a black-and-white ad as effectively as in color. Think about all the formats that you use to connect with customers, and be sure that the logo design you select works well with each.