Email Marketing Tips | Get Your Emails Opened, Read And Clicked! Six Tips That Really Work
Email Marketing Tips | Today’s consumers want to connect with brands in a variety of ways, but the sophisticated consumers in your database and on your subscriber list are not going to put up with generic email blasts. Email campaigns have to be targeted and relevant to the particular consumer. Best practices in email marketing demand communications that go beyond bare advertising, respect the customer, and talk in a familiar one-on-one style. Email is arguably the most personal marketing medium in history, and if your email isn’t personal, it’s broken.
Email marketing is the best opportunity to get new customers, and boost conversion, so marketers are working hard to find out the most effective ways to get consumers clicking, and engaged with content. It is one of the best ways to reach your customers wherever they may be, and without breaking your budget. However, it’s a great responsibility, too – people don’t give their email addresses to just anyone. Thinking about starting a newsletter for your business? Here are some tips to get you started!
Make It Easy To Subscribe | Email Marketing Tips
Post a signup form on your website, blog, Facebook page, and wherever else your potential customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don’t go crazy with the required fields. Offer something of value, like a coupon or a special discount, or an informational newsletter in exchange for the visitor agreeing to receive your updates, and to provide valuable personal information and preferences.
Have A Compelling Subject Line | Email Marketing Tips
Many people will decide whether or not to open an email simply by reading the subject line. Because it’s the first thing people see, it’s obviously incredibly important. While your audience may not know who you are, a compelling and creative subject line can make the difference between open and a deleted or ignored email. An effective subject line offers something of value to your recipients and invokes a sense of curiosity, urgency or excitement.
Keep It Short And Sweet | Email Marketing Tips
Once subscribers open your email, you have only a few seconds to grab their attention. So don’t use difficult words, “market-speak,” or technical jargon. People are on the go most of the time, so they don’t want to read an eBook form of an email. They want something quick and something useful. Don’t overwhelm readers with long paragraphs and lots of text. Breaking up your message with punchy headings, numbered lists, and small chunks of information will allow readers to quickly read it and grasp your main message.
Don’t Make Your Customers Think | Email Marketing Tips
Making the user experience as simple as possible is a critical step in boosting your email marketing conversions. This means you have to sweat the details. The fastest way to make an impact here is to make sure your call to action is prominent and easy to understand. Make it easy for people to take the action you want them to take, such as to sign up for a free trial, fill out a form to get a free guide, or call a specific number.
Use Images | Email Marketing Tips
The majority of email clients on a smart phone have images enabled by default. Sure, a person can go into the settings and turn them off, but most people don’t bother with this extra step. Research indicates that when people first look at a page, they are instantly drawn to the images. Images also have another vital advantage: they help your customers to remember you, and your products and services. Instead of just dropping a random image into your email, consider using something that’s linked to the content. Put in a fun image, a different image, or an eye-catching image.
Optimizing For Mobile Is Extremely Important | Email Marketing Tips
For brands that do not optimize email for mobile, the penalty is stiff. If a newsletter doesn’t show up on mobile devices, it’s not going to perform very well. Everything you send should be mobile-friendly. Keep in mind that staggering 63% of US consumers delete emails immediately if they are not optimized for mobile. Offer an elegant mobile experience from the start. Creating a responsive-designed email template is not technically easy to do, but it’s something your email service provider or marketing automation vendor should be able to assist you with.