Essential Branding Strategies | Six Affordable Branding Tips To Light Up Your Business
Essential Branding Strategies | What’s your brand? If you think it’s just your business logo, you are in for a rude awakening. While your logo definitely is an important part of it, there’s so much more to a strong brand. A brand is the sum total of of ideas and feelings your clients – as well as your employees – have about you. The stronger and more positive those ideas are, the more likely your potential clients are to do business with you, and the longer they’ll stay loyal to you.
Branding is one of the most vital tasks a small business owner can do, since it could be the tipping point between getting and losing sales. And it’s not just the big shots that reap benefits of having a strong brand. Branding is just as important for small businesses as it is for established corporations. If you aren’t sure even where to begin in branding your business, here are a few tips to help you get started.
Define Your Brand | Essential Branding Strategies
Many entrepreneurs simply don’t think about their brand at all. They focus on the day-to-day, internal elements of running their business: their craft, their product, their technology – not on the ideas and feelings in existing and potential clients’ minds out there in the world. The first thing you have to do is clearly define your brand. What is it that makes your service or products unique and who is it you are trying to appeal to? Your brand has to be able to promote your business and make your business seem unique at the same time.
Get Your Name And Logo Right | Essential Branding Strategies
It’s important to have different ways to communicate your brand message and style to your potential clients, so you will need both verbal and visual brand representations for your small business. Your name and logo are essential to brand recognition and it’s crucial to get them right the first time, as changing your name and logo can be tricky down the road. Your logo and name should be easily recognizable and reflect the nature and tone of your business as well as appeal to your target market.
Know Your Ideal Client | Essential Branding Strategies
Use colors and fonts that appeal to your audience and NOT to you. Oftentimes, entrepreneurs become too focused on what they like as opposed to what their audience will like and what will actually work. Do your research. Learn the needs, habits, desires and preferences of your existing and potential clients. And don’t rely on what you think they think. Know what they think.
Aim To Build Long-Term Relationships With Your Clients | Essential Branding Strategies
Remember that your community – your business partners, clients, and fans – are a vital part of your branding. Your brand appeals to them, and they are a reflection of that brand. That’s why it’s important to build a strong relationship with your community, as they will be able to help spread the word about your brand and business. Don’t dress up your offering and raise expectations that result in broken promises; instead, create trust with honest branding — be clear who your company is and be true to the values that drive it every day. The foundation of brand loyalty lies in great service – a happy client is a loyal client, after all.
Be Consistent | Essential Branding Strategies
If you aren’t focused about how you appear, your potential clients will be impacted more by your inconsistency rather than your message. Create a “voice” for your small business that reflects the nature of your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout.
Never Stop Working On Your Product | Essential Branding Strategies
Often, small companies stick with a particular strategy, even when it’s no longer effective. They stop innovating, and they gradually become outdated. Keep in mind that even the most outgoing and charming small business owner is never going to bring back clients unless the product or service they provide delivers and exceeds expectations. Don’t lose sight of your product – keep refining it, testing new ones, and making sure you always put product first, not the money it brings in.