Essential Business Card Advice | Network Like A Rockstar! 6 Rules Of Great Business Card Design
Essential Business Card Advice | You hand your business card to potential and existing clients so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and use it in various ways to let people know who you are and what you can do for them. Your business card is usually a potential client’s first contact with your business, so you want to engage with them as well as encourage them to find out more about your company. But no matter how you use your business card, it won’t be the marketing force it could be unless it looks professional, is easy to read, and helps clients remember what service or product you’re providing and why they should do business with you.
Making all that happen on a document that is only 3.5 inches wide and 2 inches deep is a tall order. But it’s possible. We live in a world where any entrepreneur can design their own cards and order them from a random online printers for under $20. These cards tend to be of an inferior weight, and generally use generic clipart to relate themselves to the business being advertised. When you choose to “go cheap” on your business cards, what does that tell about your business to your potential clients? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the beginning?
Contact Details | Essential Business Card Advice
It may sound obvious, but the first and most important thing to think about when designing your business card is the information you want to include. What’s most important? Your name definitely should be there, along with the name of your business, your phone number and the e-mail address. Space permitting, you can also include your physical address, fax number, cell-phone number and company website address, if desired. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card too cluttered.
Fonts | Essential Business Card Advice
Choosing the right fonts and font sizes is also important because it affects the legibility and usability of your card. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: make sure it’s professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font impossible to decipher. Be sure the font color stands out against the background of the card, too. Light text on a white card makes it hard to distinguish letters and numbers.
Brand | Essential Business Card Advice
Keep your business card design consistent with the general color and design scheme used in your marketing materials and other branded elements, such as on your website, in your store, and even brochures. This helps to reinforce your brand, helping potential clients remember you and your business better. A business card introduces your brand by introducing brand elements, such as logo, colors and fonts. Your business card will often be the first branded marketing material that potential clients see, so it’s vital that it gives them a sense of what you and your business are all about.
Paper Stock | Essential Business Card Advice
Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel quite thin, which can make them feel tacky and cheap. You need your business card to be sturdy so it doesn’t get dented or torn in a wallet or business card holder device. Just like a flimsy handshake doesn’t leave a great impression; neither does a flimsy business card.
Size | Essential Business Card Advice
The average business card size is 3.5” x 2” which means wallets and business card holders are designed to accommodate this size. If your business card doesn’t fit these items, chances are, it will end up in the trash — making you lose out on potential business. A round card, for example, is really memorable, but it won’t fit in standard card holders. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Borders | Essential Business Card Advice
Last but not least, we want to leave you with a ridiculously simple but often overlooked design tip: try to avoid using borders. This is for a purely practical reason – regardless how much attention is paid, printing is never 100% precise. A perfectly symmetrical border on a computer screen may come out lopsided, thanks to minute movements in the printing machine.