Essential Business Card Design Tips | What Your Business Card Can Reveal About Your Photography Business?
Essential Business Card Design Tips | There’s no business tool quite as popular as the good ol’ business card. Despite smartphones, the Internet, and social media becoming an essential part of our daily lives, business cards are still being used on a daily basis – in fact, the average person is handed a few dozens of business cards each month, if not even each week. Needless to say, business cards are not going anywhere any time soon! However, majority of photographers out there either completely overlook the importance of business cards, or carry around cards that never truly fulfill their potential.
The primary purpose of a business card is to provide people with contact details, and this hasn’t changed since its introduction, despite the actual information on the card evolving with introduction of new tools such as telephones, cellphones, and email. Yet, business cards can do much more than simply provide potential and existing clients with your contact details – in fact, they can say a lot more about you and your business than you may think – without using a single word. Curious what your business card says about you? Read on to find out!
Do You Pay Attention To Details? | Essential Business Card Design Tips
You’re a professional photographer and potential clients will want to know they can entrust you with their special moments, yet there are subtle cues that can help you leave them with the right impression without having to actually write on your business card “I’m detail-oriented!” For example, the being smart with the details you decide to include on your card will help you look organized, prepared, and detail-oriented. Since the space on the average card is rather limited, you will want to stick with the most important details.
So, what should you include? The information people include vary slightly, depending on their marketing strategies and the personal preferences, but there are certain things no business card will be complete without. First, your first and last name should definitely be there, as well as your title if you’re working in a larger company. Then, your phone number should be there as well, and the email address you check most frequently. Remember, not everyone prefers phone calls, so give potential clients plenty of options.
Are You Creative? | Essential Business Card Design Tips
Once you sort out the important details such as the contact details you want to feature on your business card, the fun part starts: designing the card. This is your opportunity to showcase your creativity – remember, you’re a part of an incredibly creative industry, and each element of your brand needs to showcase that creativity, including your business card. Yet, you’d be amazed just how many photographers decide to cut corners and get cheap business card templates, type in their info and call it a day.
While you may think this will save you a good chunk of money, you might end up doing more damage than good! Think about it – how is your business card supposed to stand out from a pile in a potential client’s desk drawer if it looks just like all the other business cards in the pile? The super-affordable templates you can find online tend to also have a really generic design – and it’s done purposely in order to fit as many brands as possible. What it does, however, is fail to convey the nature of any brand or engage the viewer.
What Kind Of Art Do You Create? | Essential Business Card Design Tips
Your business card can say a lot about your art as well! For example, are you modern, edgy, or do you tend to fall into the classic, traditional group? All these, and many other things can be conveyed with just your business card – and no, we don’t mean by including your work on the back of the card! Now, we’re not saying that including a photo or more of them is necessarily a bad idea, but you can leave an impression of an untraditional, edgy artist by using different materials for your cards, or choosing a slightly different shape.
However, there are serious downsides of breaking the rules you need to keep in mind. First, if you choose a non-standard shape or size for your business card, your potential clients won’t be able to store it in their business card holders or even wallets, both of which are made to accommodate the standard business card. If you choose to go with an nontraditional material, such as plastic or even wood, it’s worth noting that these materials are difficult to write on, and people oftentimes write additional info on the back of the card.
Do You Care About The Quality? | Essential Business Card Design Tips
Whenever we design a business card for a client, we advise them to invest in high-quality stock when printing their cards. If you’re just starting out, or you’re trying to save some money, you might be tempted to go with the cheapest paper stock. Heck, you’ve got a beautiful, 100% custom business card, so you can afford to skip on the paper, right? Not really.
Think about it – what will a business card that gets torn or dented easily in a potential client’s wallet or pocket say about the quality of the products or services you’re providing? We’re tactile beings, and investing in high-quality, thick paper will make your cards appear more luxurious and help you appear more successful and reliable. No one likes a limp handshake, so why do you think they would like a limp business card?