Essential Business Card Elements | The Photographer’s Guide To Designing The Perfect Business Card
Essential Business Card Elements | Business cards have been around for centuries now, and they’re not going anywhere, any time soon. First introduced as trade cards back in the 17th century (The good ol’ days!), the modern business card has come a long way. Whether you’re meeting a potential client or a business partner for the first time, you’ll exchange business cards at one point or another. This is a critical moment in your business relationship and it can affect their impression of you and your business.
Think about it: a potential client is more than likely to see your business card long before they get a chance to check out your portfolio and view your work. This means they’ll start building their first impression from the second you hand out your card. If you fail to leave the right impression, they might not even bother checking out your portfolio. In other words, you might be losing potential business without even realizing, and all because of your business card. To help you come up with a card that grows your business instead, we put together a list of our favorite tips and tricks we do each time we design a business card for a client.
Sort Out The Essentials | Essential Business Card Elements
The primary goal of any business card is to provide people with some sort of contact information. However, with the introduction of new technology, the information typically featured on business cards keeps changing, so you need to make sure you include the most relevant details. For example, if in the past year you received only a few faxes, you can leave out the fax number and replace it with more useful information, such as your social media links. The space available on a business card is rather limited, so be deliberate with the information you include.
While every photographer will include slightly different details, there are certain bits everyone will want to include. For example, you’ll need to include your name and the name of your business. Of course, you’ll want to feature your logo there as well. Then, include your phone number and the email address you check most frequently. If you don’t run a walk-in studio, you can leave out your physical address and include other, more relevant details, such as your social media links. If you use social media to post funny cat videos and not to promote your services, you should leave out the links.
Showcase Your Creativity | Essential Business Card Elements
Business cards are often overlooked, yet powerful marketing material that not only provides your potential clients with the important contact information, but can be used to showcase your creativity. You’re a part of a creative industry, don’t miss an opportunity to show it, even if it’s just a piece of paper that measures 3.5” by 2”. The way you organize the information on your card, the fonts you choose, and even the overall layout can say a lot more about your business than you think.
While the layout is traditionally horizontal, consider using vertical layout for your cards to make them stand out. Keep in mind that vertical business cards limit the amount of textual information even further, so you’ll need to make sure the information is readable if you choose to go with the vertical layout. You can also play around with your brand’s color scheme. Color can make your business card stand out from even the largest pile, emphasize the important details, and reinforce your brand identity.
Ensure Readability | Essential Business Card Elements
When it comes to the fonts and colors used for your business cards, you’ll want to make sure the overall design matches your other branded materials. Hover, another vitally important thing you need to ensure is readability. The last thing you want is having your potential clients squint and struggle to read the contact details when they decide to pick up the phone. This is why it’s critical you avoid fonts that are difficult to read. Sure, you might have stumbled upon an interesting calligraphic font, but if it’s difficult to read, it doesn’t belong on your card.
Boost The Effectiveness Of Your Cards | Essential Business Card Elements
With the introduction of smartphones and other technological advancements, many business owners no longer carry around business cards. However, business cards are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your card to boost its effectiveness and add value to it. When everything fails, consider including a referral code or a coupon on the back of your cards to entice your existing clients to spread the word about your business and refer you their friends and family.
Invest In Good Paper | Essential Business Card Elements
Since your business card will affect the first impression your potential clients get, you need to pull out all the stops. Coming up with a creative, readable card is important, but don’t forget about the paper you use to print your cards. Even the most appealing design won’t do you much good if the card gets dented or torn easily in the wallet. A thicker paper will feel more luxurious, which will help you appear more reliable.