Essential Business Card Guide | The Business Card Will Live Forever! Here’s What You Need To Know About Designing Yours!
Essential Business Card Guide | As it turns out, the news of the great demise of the business card might have been exaggerated. The good news is that they still work just as well as they’ve been working for the last 300 years. The concept has been around for quite some time, but we’ve come a long way since the 17th century tradecards. These were used as advertising, but also as maps, directing the public to merchant’s stores, as there was no formal street numbering system at the time.
While it’s definitely true that we don’t use them the same way we used to, they still represent you and your business, and they can boost awareness, grow your client base, and say a lot more about your brand than you might think. A well designed business card, in other words, not only provides your potential client with all the information they need to contact you, but actually makes them want to reach out to you! That might sound like a lot to ask from a small piece of paper, but it can be done. We should know, we designed business cards for countless business owners just like you. Read on to find out more about our favorite tips and tricks we use every time we design a business card for a client!
First Things First – Sort Out Your Contact Details | Essential Business Card Guide
Before we start brainstorming the overall look and feel of a business card we’re designing for a client, we try to put together all the most important information that will be featured on the business card. As creative as business cards can get, providing people with the contact details is still their main purpose, and the entire design should support that. The space on a business card is rather limited, which is why you’ll want to make sure you’ve got your bases covered.
So, what are the most important details? Your name should most definitely be there, as well as your email address (possibly the one with your company’s domain to appear more professional, and not firstname.lastname@example.org you used in high-school), phone number, and your title. You’ll also want to include the name of your business and its logo. You can also consider including social media links if you use them to promote the products or the services you’re providing.
Readability Is Essential | Essential Business Card Guide
Now, we know what you’re thinking – I’ll include all the information, and shrink those bad boys to fit absolutely everything on the card. This, however, will backfire in most cases, and do more damage than good. While the contact details might look perfectly readable on your computer screen, keep in mind that it might be difficult to read when actually printed. To ensure readability, you’ll want to avoid using fonts smaller than 8pts, as well as complex calligraphic fonts that might look great but are impossible to read. And lastly, you’ll need to make sure the information stands out against the background – so if you’re using a white background, you’ll want to use darker text, and not light gray.
Brand It | Essential Business Card Guide
Creating a business card can be as simple as downloading a cheap template and writing in your contact details. However, to get the most out of your business cards, you’ll want to make sure they match your other branded materials, from the letterhead and brochures to your website. You can achieve this consistent look throughout your materials by using the same color scheme, fonts, and even graphics that will tie together each item. This, in turn, will boost brand awareness and turn it into a memorable visual experience your potential clients will recognize more easily.
Use The Back Of The Card As Extra Real Estate | Essential Business Card Guide
The average business card holder is built assuming the back of the card is empty, which means you’ll need to figure out a way to include all the vital information on the front side of the card. However, that doesn’t mean you should leave the back completely blank – just think about how many times you’ve received a business card and flipped it to check out the back! Your potential clients will do the same, so make sure you include something on the back as well, whether it’s just your logo, a list of services you’re providing, or even a discount coupon.
Turn It Into An Interactive Tool! | Essential Business Card Guide
Just because the business card has been around for hundreds of years, it doesn’t mean you can’t turn it into a powerful high-tech tool! You can use the business card as a bridge between your online and offline presence by including a simple QR code, for example. The best part about QR codes is that they can be customized to perfectly fit your brand, and only a few people will resist the urge to scan the code and see what’s on the other side. If you’re over QR codes, you can also consider NFC chips which can be implemented into the card.
Check Everything | Essential Business Card Guide
Business cards are usually ordered in stacks, and the last thing you want is to order hundreds of business cards, only to realize there’s an embarrassing typo, or that the information you included isn’t up to date. This is why it’s vital you double-check everything, and have a test copy printed to make sure everything looks as it should before you order the entire stack.