Essential Business Card Tips | Key Tools To Grow Your Biz: Design A Business Card That Gets Noticed
Essential Business Card Tips | Despite the move to everything digital, the exchange of a printed business card is a time-tested tradition in face-to-face business communication. Business cards are one of the simplest, most powerful ways entrepreneurs market their businesses, their products and services to potential clients, business partners, and suppliers. Whether you’re attending a networking event, hosting a seminar or meeting a potential client for the very first time, a professionally designed business card is a necessity.
Many people ignore the benefits of having a professional business card that accurately conveys your brand image, yet this small piece of paper can be a crucial part of your collateral package. It’s usually the first item potential clients receive from you, so it’s your first chance to leave a strong, positive impression on them. Having said that, your business card should also be designed well enough to make a good impression. Below is a list of essential business card tips to keep in mind.
Select The Size And Layout | Essential Business Card Tips
The typical business card measures 3.5 by 2 inches with text generally written horizontally, or vertically. Consider your industry, your target audience and the personality of your company before you choose the size, shape and format of your card. You might be tempted to use an unusual material for your business card. While this will definitely be memorable, bear in mind the practicality of your chosen medium. There are things you can do to a 3.5″ x 2″ card to stand out, but going with an unusual shape can be tricky. A round card, for example, is quite memorable, but it certainly won’t fit in standard business-card holder devices.
Use A Logo | Essential Business Card Tips
Make sure your card includes a professional looking logo, which is consistent with the rest of your marketing materials. Whether your logo is an image with words or just logo type, add it to your business card in a prominent location. Ideally, it should be the only graphic on your business card, so that it doesn’t take the attention away from the visual mark for your brand. Use your business card as an opportunity to let people know what it is exactly that your business is about. This can be done by way of a simple phrase or slogan. Keep it short and simple, but make sure the person looking at the card will easily be able to understand the services of the company.
Who, What, Where, Why? | Essential Business Card Tips
Make sure your name, job title and company name are clearly visible. Think carefully about which contact details to include – you have to strike a balance between including enough points of contact, without making your card look cluttered. Space permitting, you can add your physical address, fax number, cell-phone number and company website address, if you wish. Don’t clutter things up too much; as with the design, simpler and cleaner is always better.
Utilize The Back | Essential Business Card Tips
When designing a business card, you want to be sure to utilize all available space to the fullest potential; this includes the back. Many people will keep the back of the card blank, but that is a huge waste of space. While you need to have written content on one side of the card, think about saving the other for something more visual. Maybe you could use the space to showcase an image of your product, or even a discount coupon.
Make Your Card Readable | Essential Business Card Tips
Use font sizes that are big enough to be easily readable without using a magnifying glass. Be sure the type color stands out against the background of the card, too. Don’t use grey text on a white background – as well as being boring, it can be hard to read. Make sure your text size is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look acceptable on your computer screen, but may be printed as a fuzzy, smudged-out line.
Paper Thickness | Essential Business Card Tips
Consider the thickness of your business card. Thicker cards tend to look more expensive – making your company appear more professional. Your business card may sometimes be the first impression people will have of your business. You don’t want to have cards that appear to be less than professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?