Essential Logo Design Checklist | Does Your Logo Make The Cut? The 5 Elements Of Iconic Logos
Essential Logo Design Checklist | A logo is an essential element of any business brand. Where a well-designed logo can do wonders for a company’s brand, a bad one can do more damage than you think. That’s a whole lot of power for such a small piece of graphic design to hold all on its own, and knowing the goal is to come up with something intended to carry this massive responsibility, business owners approach these projects with a mix of thrill, dread, anxiety, fear and pride.
You may come up with something cute and trendy that says nothing to your target audience and potential clients. Or you could have a logo that looks amazing up on a roadside billboard, but turn into a boring and uninspiring smudge when you place it in a newspaper ad. At end of the day, an effective logo should be relatively simple, memorable, unique, timeless, and appropriate. Being aesthetically appealing doesn’t hurt either. In other words, there are many factors you should consider and many pitfalls you have to avoid. Here are some pointers to help you design the logo that will work best for you.
Simplicity | Essential Logo Design Checklist
If you’re trying to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. When a logo is simple, clear, and easy to read, it acts like an advertisement, clearly telling potential clients who you are and what your brand stands for. Conversely, when a logo is a jumble of shaded colors, illegible text and random graphics, all it does is confuse and frustrate the viewer. A complicated logo is not only difficult to identify, but also repeatedly fails in engaging the audience.
Appropriateness | Essential Logo Design Checklist
Yes, a logo is an image, but it’s also an introduction to your brand. The logo must appeal to a very specific audience and when designing it, you must keep your ideal client in mind. If your target demographic is young brides-to-be looking for a wedding photographer, your logo should be designed to appeal to them, with elements that suggest things like happiness, bliss, femininity, unity, etc. Any of these attributes (and many others) can be the central message of an effective design.
Uniqueness | Essential Logo Design Checklist
In many cases, imitation is the best form of flattery — when it comes to logo design, however, this is definitely not the case. A truly effective logo has to be unique, so don’t settle for a me-too logo. Do your homework: research the logos in your particular niche or area, look for common patterns and avoid imitating them. Use your logo to convey the unique nature of your brand to your potential clients. Reinforce why you are a better choice. What’s important here is to come up with something that you believe is different from anything already out there.
Usability | Essential Logo Design Checklist
Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to print, memorable and usable in any context. We’ve been designing logos for years now, and we know that what works perfectly in a website banner might not work on a business card, so we carefully craft logos that work seamlessly, no matter what. For this reason, logos should be designed in vector format, to ensure that they scale to any size without affecting the quality.
Remember that your logo will be used on various materials and there might also be a need to use a black and white version of your logo. If you are using too many colors, or you’re relying on color to communicate a meaning, it will become difficult to use it once the color is removed. One way to create a versatile logo is to begin designing in black and white. This enables you to focus on the concept and shape, rather than color, which is subjective in nature.
Timelessness | Essential Logo Design Checklist
“Modern” is “today,” but not so “today” that in five years your logo will look outdated and irrelevant. And, modern is different than trendy. A trend is “hot today” and will naturally run out of steam – probably sooner than later. Trends come and go, and when you’re talking about changing a pair of jeans, or getting a new pair of shoes, that’s fine, but where your business identity is concerned, longevity is absolutely vital. Take a look at the logo of Coca Cola. Though they did some minor tweaks and updates, they are still using almost the same logo after so many years.