Essential Logo Design Guide | 6 Must-Have Elements Of A Perfect Business Logo
Essential Logo Design Guide | If you’re considering hiring a professional to design a logo for your small business, but think that you may be too small to need one, you could be doing your business a disservice. A logo is one of the most essential branding elements you can have when it when it comes to promoting your business and is the key to getting your business noticed. Simply put, if you’re trying to stand out in your particular niche and grow your client base, you’ll need a logo.
There’s more to building a brand’s visual identity than just placing a name in a random shape and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is usually a company’s first impression, one that can affect a potential client’s brand perception, purchase decisions and overall attitude toward a product. A professionally designed business logo says to the world that you’ve arrived and are ready for serious business. In this post, we explain some of the most important elements that will help make your business logo design successful.
Include The Business Name | Essential Logo Design Guide
A logo often becomes synonymous with a business. Nike, for example, is known by its signature swoosh. Target is known by its giant red bull’s-eye. However, unless your logo is internationally recognized like Nike or Apple, including your name into the design is absolutely vital for building brand awareness. That’s not to say a logo can’t have an image and text. Later on, once your business gains recognition, the text can be left out.
The Right Font Is Crucial | Essential Logo Design Guide
Great graphic designers know how to use different fonts to communicate different meanings and emotions to their audiences. Being legible isn’t enough, unfortunately. Your text has to convey a notion as well, and a professional graphic designer can help you find the right font for your logo. Which style feels right for your business? A flowing script, or a vintage schoolhouse font for a bridal shop logo? Solid bold sans serif, or edgy and grungy for a manufacturing company logo?
Color Can Reinforce Your Message | Essential Logo Design Guide
Colors aren’t just for sports teams. Businesses can and should have colors as well, and those colors should be represented in the logo. It’s important, of course, to find the most appropriate colors. Every color has a different meaning and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke. If using more than one color, make sure the final design doesn’t appear cluttered and confusing. Remember, you want the logo to look good when viewed with or without color added.
An Effective Logo Is A Unique Logo | Essential Logo Design Guide
A logo is what helps distinguish a brand from its competitors, so it’s crucial that the image stands out from the rest — something many business owners struggle with. This is why you should never use clip art. However tempting it may be, clip art can be copied too easily. Not only will original design leave a more favorable and lasting impression about your business, but it’ll set your business apart from others. What’s important is to design something that you believe is different from anything already out there.
Aim For Versatility | Essential Logo Design Guide
Logos must be easy to reproduce in any medium or product requirement and in any size. It must be reproduced easily in both color and black and white and must be scalable. A well-designed logo works as both a highway billboard and a Twitter avatar, so if your design relies on fine print, you have a problem. In the digital age, where logos will appear on multiple devices and across different platforms, you have to come up with something that transcends paper as well. It must look great on different backgrounds, work for apps, icons, avatars and print.
Less Is More | Essential Logo Design Guide
It’s important to have a balanced combination of simple and quirky — you want your logo to appeal to your audience, but you don’t want your potential clients to have to sit and stare, analyzing the logo. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most successful logos have been the simplest, after all.