Essential Logo Design Tips | How Good Is Your Logo? Let A 5-Year-Old Tell You!
Essential Logo Design Tips | We live in a world painted with brand logos. Even preschoolers who can’t yet tie their own shoelaces recognize many logos or are able to work out what a company sells just by looking at its logo. As humans we have our faces, styles, and manners of living to show the world who we are. One of the best ways you’ll project the message of your business is through its logo. Logos are unique identifiers for companies and their branding.
A logo isn’t just a pretty image printed next to your name. It is a key part of your brand and frequently the first thing a client sees. The first step in creating a logo is not design; the first step is thinking about what you want to communicate. A professionally designed business logo says to the world that you’ve arrived and are ready for serious business. So, where do you even begin to design a logo? Here! We’ve broken down the five key tips you’ll need to design a logo that not only you love, but that your potential clients will love too!
Keep it simple | Essential Logo Design Tips
These are definitely the best words of advice, and it ties into almost all of our upcoming tips. A complicated logo will not only be difficult to reproduce and maintain, but you will also fail to engage your target audience. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your company any favors. Some of the most successful logos have been the simplest. Your logo needs to be clear and catch attention even if it’s the size of a 110 x 80 pixels Facebook ad.
Be original | Essential Logo Design Tips
The last thing you want from your logo is to have it mistaken for that of a competitor. So when considering logo design, it’s important to keep it original. Light bulbs for ideas, speech bubbles for discussion, or globes for international are often the first things to pop into one’s mind when brainstorming, and for the same reason should be the first ideas discarded. How is your logo going to be unique when so many other logos feature the same idea? Do not use stock or clip art either — the point of a logo is to be unique and original.
Make it memorable | Essential Logo Design Tips
These days the average consumer is flooded with commercial messages. Everything from TV ads and roadside billboards to web banners and pop-up ads on game apps seems to be screaming at us with a sales message. A great logo design will embed itself into ones sub-consciousness. So how do you ensure that your logo gets through that mental filter? Choosing a design that’s bold enough to be both memorable and instantly recognizable is one key to success.
Keep it versatile | Essential Logo Design Tips
A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand — be it a fleet of trucks, packaging, web ads, or social media, or all of these. A great logo works as both a highway billboard and a Twitter avatar. You want a logo that can be blown up extremely large for a billboard and then scaled down very small for a pen. It’s important that regardless of the size, that every part of your logo is legible.
Color and font choices matter | Essential Logo Design Tips
With all of the color options available to choose from, you might be tempted to design a logo using a mixture of different colors and fonts. Don’t. Try to limit the number of color and font choices you use in your logo design because you don’t want it to look cluttered or be hard to read. Colors can play a very important role in logo design as they can illicit different feelings and emotions from your clients.
Interpretations of color may vary depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target market. Try to keep your selection of colors and fonts down to two or three. Too many colors will increase your cost of production and make it more difficult to reproduce.