Essential Logo Tips | The Anatomy Of A Logo That Will Get Your Photography Business Noticed
Essential Logo Tips | Let’s get one thing straight – nothing will ever represent your photography business, your unique style, creative vision and your brand better than your work, and there’s simply no way getting around it. However, many photographers take this quite literally, and completely ignore all other elements of their brand that represent them. The problem is that most potential clients will engage with your brand long before they check out your portfolio, and if you don’t leave an impression good enough, they might not even bother checking out your portfolio.
Being the face of your brand and the most visible representation of your photography business, you can see why designing a powerful logo is vitally important for your success. Your potential clients will see your logo on social media, business cards, stationery items, and other materials, and it needs to grab their attention and get them interested in what you can do for them. But designing a logo that does that involves a lot more than simply pasting the name of your business next to a random shape and calling it a day. To help you make sure your logo works for you just as hard as you do, we put together a list of elements all effective logos have in common. Let’s check them out together!
Uniqueness | Essential Logo Tips
Your logo is the representation of your business, and the very last thing you want is a potential client mistaking it for a logo of another business, or even worse, another photographer. Whenever we design a logo for a client, we advise them to avoid copying, imitating, or even parodying other logos. Instead, we help them take a look at what’s already out there and find an opening for something new. This helps them stand out from the crowd of other photographers in their area, but it also helps their potential clients remember the logo more easily.
Simplicity | Essential Logo Tips
Another thing that can help potential clients remember your logo is simplicity. You might be tempted to use special effects and cheesy design elements to ensure your logo is unique, but keep in mind that these can make your logo stand out for all the wrong reasons. Not only is a complex logo more difficult to remember, but it’s also a lot harder to use. Sure, it might look great on your computer screen, but scale it down to fit on a business card and you’ll notice all the finer details getting mashed together and turning your logo into an unrecognizable smudge. Simple doesn’t have to be boring – think Nike, Amazon, or Apple.
Versatility | Essential Logo Tips
A simple logo is a 100% versatile logo by default – there are other things you need to do to ensure versatility. For example, while color can do wonders for your logo, it can also considerably limit its usability. Now, your 7-color logo might look absolutely stunning on your computer screen, but will be just as effective when you fax or copy a document and send it off to a client? At the end of the day, if you rely too much on color to convey a message, you will need to find a way to communicate the same message, just as effectively, even when the color is removed.
Another thing worth keeping in mind is the actual file type used for your logo, especially if you decide to create your own logo. Whenever we design a logo for a client, we make sure we prepare a few different types of files, including vector files. Unlike raster files (think JPEG!), vector files (Adobe Illustrator file, for example) will allow you to scale your logo to practically any size without affecting the quality, whereas .jpeg files will start breaking into pixels after a certain point.
Memorability | Essential Logo Tips
Your logo is the face of your photography business, so it’s only natural you want your potential clients to remember it. You’ve already made sure your logo is unique and relatively simple, but you want to take it a step further and ensure it’s memorable? This might sound obvious, but you’d be amazed just how many photographers get carried away playing around with the design of the icon and forget to include (or deliberately leave out) the name of their business. If Twitter can do it, it can’t be that bad, right? Well, it can, and is a bad idea more often than not.
While companies like Twitter and Starbucks can pull off leaving out the actual name of the business, it’s because they’ve already spend endless amounts of money and time on building their brands before they could drop the name. Chances are, you don’t have the budget Starbucks does (yet, anyway!), so you’ll want to make sure you include the name of your business. This will help you avoid any possible ambiguity when it comes to your logo, and allow help your potential clients remember you a lot easier. After all, you don’t want them sitting there and analyzing your logo, trying to figure out what it is that the logo represents.
Freshness | Essential Logo Tips
When starting a logo design project, we usually advise our clients to do some research, but we also tell them to avoid following the latest logo design trends just for the sake of coming up with a trendy logo. The problem with an overly trendy logo is that the trends come and go, and your fresh new logo might actually start feeling rather dated and stale sooner than you think! Instead, go with a design that’s a true representation of the nature of your brand.