Essential Photography Branding Tips | Branding Tips For Photographers On A Limited Budget
Essential Photography Branding Tips | Deciding to quit your day job and start a photography business can be a risky move in this day and age. The equipment has never been more affordable, and it’s really user-friendly, which means pretty much anyone with some extra cash lying around can get their hands on some equipment, watch a few tutorials on how to operate it, and start a photography business. While starting a photography business is easy, turning it into a success story is a completely different story.
With new photographers joining the industry on a daily basis, standing out from the crowd is becoming increasingly more challenging. And if you think that your skills are enough to get you noticed by the right people, you’re up for a rude awakening. The truth of the matter is that your talent alone will get you only so far, and if you’re serious about turning your passion for photography into a profitable business, you need to find a way to stand out. The best way to do just that is to build a unique, recognizable brand. Not sure how to go about it? Read on to find out!
Start With Some Soul-Searching | Essential Photography Branding Tips
In order to build a successful, memorable brand, you have to keep in mind that the process involves much more than having an artsy neighbor design a logo you’ll slap on every picture you take and paste on a free business card template you found online. Your brand covers the style of your photography, how and where you engage with your clients, both online and offline, from your website and your tweets, to the paper stock, fonts, and colors used for your marketing materials and even how you answer your phone.
However, before you can start focusing on all those elements, you need to figure out what it is that you’re trying to say about your brand and its nature. Discovering your brand is like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it.
Convey The Nature Of Your Brand With A Logo | Essential Photography Branding Tips
The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design. It’s vitally important, then, that your logo is unique, otherwise it will never stand out from the crowd, let alone engage your potential clients.
Define Your Branding Guidelines | Essential Photography Branding Tips
All of your materials can and should convey the essence of your brand, from your website and the colors, fonts and images you use to set it up, to your logo and the tone of voice you use on social media. You want your potential clients to recognize your brand whether they stumble upon your Twitter profile, your website, or find your business card in their old wallet, and the only way to do it is through creativity and consistency. This is why creating branding guidelines is crucial for the success of your efforts.
Each time we design a logo for a client, we put together a short document and list all the colors and fonts we used. We even include some design inspiration, as well as slightly different variants of the logo, including a completely white and a completely black version. This allows our clients to ensure consistency throughout their branded materials by using the same colors and fonts, tying all their materials together. If your designer hasn’t provided you with these guidelines, you can create them on your own and use them for all your future design projects.
Come Up With A Voice For Your Business | Essential Photography Branding Tips
Considering just how fierce the competition is, you’ll need to be able to explain to your potential clients what it is that makes you the right choice out of all the photographers in your niche and your particular area. However, it’s not just your message that counts – the voice you use to deliver it is important as well! We’re talking about the language and the tone you use to engage potential and existing clients, whether it’s via email, on social media, your website, or even in person when they drop by for the session.
Don’t Be Afraid Of Change | Essential Photography Branding Tips
Consistency is one of the most important elements when it comes to building a solid brand. However, that doesn’t mean your brand is written in stone. Your business will be evolving and growing as you go along, and your brand needs to reflect that growth. While you don’t want to do any sudden revamps, small changes here and there are not only acceptable, but required! Think of your business as a person, and your brand as its personality. Just like your views and character change and evolve, so should your brand!