Essential Photography Business Advice | 4 Biggest Business Mistakes Photographers Make And How To Avoid Them!
Essential Photography Business Advice | Running a photography business may be a dream come true for you, and if you’re really passionate about photography, you might want to give some serious thought to starting your own business. But before you run off to quit your day job and shout from the rooftops that you’ve finally decided to chase your dreams and start your journey towards fulfilling the truest, highest expression of yourself, you might want to do your homework first. Because the last thing you want to is set out to chase your dreams, only to give up as soon as your feet hit the ground.
We have all seen many incredibly talented photographers start out with all the excitement in the world, only to close down their ventures after a few months of trying to make ends meet. The truth of the matter is that being passionate and talented will get you only so far! But if that’s the case, what can you do to turn your passion for photography into a solid source of income? To help you make sure you not only survive the startup stage, but you actually thrive, we put together a list of the most common mistakes photographers make and tips on avoiding doing those same mistakes. Let’s dive right in!
Not Defining Your Area Of Specialization Can Be Fatal | Essential Photography Business Advice
Defining your area of specialization is one of the most important things you can do, as it will affect pretty much every aspect of your business, from the equipment you get, to the way you approach marketing, so take as much time as you need to determine the niche you want to join and define your ideal client in terms of age, gender, location, even marital status and finances. At the end of the day, you’re never going to be able to grab the attention of your potential clients if you’re not sure who they are and what appeals to them, so defining your ideal client will be the critical difference between success and failure.
Getting Wrong Equipment Is A Wasted Investment | Essential Photography Business Advice
Once you define your ideal client, you’ll have a much better idea of what equipment you need to get, as each niche has unique requirements. Do your research before spending your entire budget on the equipment you won’t be able to use. Another thing to keep in mind is that in addition to getting the camera body, multiple lenses, and even lighting equipment, you’ll also need to allocate your budget to include backup equipment as well. Remember, even brand new equipment fails and the last thing you want is to have your only camera die on you in the middle of a shoot. And lastly, save some money to invest in a powerful computer and editing software.
You’ll Never Make Any Money If You Don’t Name Your Price | Essential Photography Business Advice
Pricing is one of the most dreaded topics among photographers, especially the ones just starting out. Whether uncomfortable setting their price lists because they’re afraid of not being competitive, or they don’t feel comfortable in their skills, most will try to avoid the subject altogether. However, you’re a professional photographer from the moment you start charging for your services, and you need to act like one. At the end of the day, it’s better to have a starting point than to leave it up to your potential clients to set the terms, even if you do have to lower your prices to secure the gigs.
Online Is The New Black | Essential Photography Business Advice
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
However, that’s only the tip of the proverbial iceberg – you will also need to focus on other aspects of online presence – from social media to online marketing. However, not all online tools have been created equal, so make sure you know what you’re getting yourself into. For example, sharing only generic sales messages on social media won’t get you far – and it will be a wasted investment of time and energy, to be honest.
You see, it’s called social media for a reason – in order to get the most out of it, you will need to join the ongoing conversation and engage your potential clients. Don’t bombard them only with links; instead, share tips and tricks on what to wear to their next session, talk about funny situations behind the camera, and give them a chance to get to know you a bit better. As a result, they’ll not only see your skills and tremendous knowledge, but they’ll also be more likely to hire you if they get a sense they know you.