Essential Photography Business Hacks | 5 Juicy Tips To Start A Successful Photography Business Without Breaking A Sweat (Or Your Budget!)
Essential Photography Business Hacks | Starting a photography business can be an incredibly exciting decision, so we totally understand that you can’t wait to jump right in and… you know, start being a professional photographer. We bet even the mere thought of running your own photography business sends shivers down your spine! However, as talented and enthusiastic as you may be, it won’t be enough to turn your passion for photography into a profitable business. To do that, you will need to work on your business skills just as hard as on your photography skills.
There’s no denying that there are countless photographers that are nearly or just as talented as you out there, which means starting and growing a photography business won’t exactly be a walk in the park. However, there’s good news: with the right guidance, a few industry secrets, and just a pinch of creativity, you can make the switch and go from being a hobbyist to being a pro. To help you get started on the right track, we put together a list of the most essential things you’ll want to keep in mind if you’re about to launch your own business.
Sort Out The Legal Stuff | Essential Photography Business Hacks
One of the most obvious differences between being a pro and a hobbyist is having a business. While being a hobbyist doesn’t come with too many requirements, in order to actually do business, you’ll need to register it. However, laws differ not only from one country to another, but from one state to another here in the US, so you’ll definitely want to do your research and check how to go about registering a company. You will also need to think about the insurance, including comprehensive general liability coverage, theft and damage coverage, as well as business property content coverage.
Make Sure You Can Live With Your Name | Essential Photography Business Hacks
Your photography business is much like a living being – it will grow, evolve, and change as the time goes by, and you should accept the change, and even welcome it. However, there are are certain elements of your business that should stay pretty much the same for as long as you’re in business. The most obvious examples of this are the name of your photography business and the logo that represents it. Think about it: you will spend a lot of time and money on building awareness, and changing any of these elements can end up only alienating your existing clients and confuse the potential ones.
When it comes to your logo, you will definitely want to make sure it accurately represents your brand and appeals to your target audience. While working on your logo, avoid following the latest trends just for the sake of creating a trendy logo. At the end of the day, trendy logos tend to go out of style a lot quicker than people think, and the last thing you need is a logo that goes obsolete after a few years, or even months.
Know Yourself And Your Ideal Client | Essential Photography Business Hacks
Starting a photography business may be your dream come true, but don’t forget about the other part of the equation: your clients. You can set up your business just the way you imagined while daydreaming about working up the courage to quit your day job and start your own business, but if it’s not something your potential clients would find interesting, it won’t do you any good. So, before you start doing anything, take some time to think about who your ideal client is.
Your target audience will (And should!) affect pretty much every single aspect of your business, from the logo you design and the brand you build to the services you provide, the prices you set up, and the efforts you invest in marketing your photography business. To make sure you get the most of your time and investments back, clearly define your ideal client in terms of age, gender, location, and even marital and financial status, and adjust all the different aspects of your business to appeal to them.
Save Yourself The Headache | Essential Photography Business Hacks
One of the topics most photographers try to avoid, especially when just starting out, is the topic of pricing. Whether they don’t feel confident in their skills, or they don’t want to lose potential gigs because the competitors are more affordable, the truth of the matter is that majority end up leaving it up to the potential clients to set the terms. If you don’t know your own worth, how on earth do you expect anyone else to know it? Remember, it’s better to have a starting point, even if you do end up having to lower the price, than to leave everything in the hands of potential clients.
Start Building Your Online Presence Right Away! | Essential Photography Business Hacks
Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.