Essential Photography Business Stationery Tips | 5 Things Nobody Tells You About Business Stationery
Essential Photography Business Stationery Tips | We’ve been going through a major shift in the way we do pretty much everything in our lives. And it’s all thanks to the introduction of the world wide web. Whether you want to connect with friends and family, do some shopping, watch funny cat videos, or learn something new, you’ll turn to the Internet. It’s fast, it’s accessible, and it’s cheap. No wonder, then, that it affected the way we do business as well. Your potential and existing clients are just an email or a tweet away. So, it’s safe to say that printed business stationery is dead, right? Not really!
Not so long ago, when email was just introduced, we were buried under an avalanche of physical mail, and we ignored most of it. We got excited whenever we heard AOL’s “You’ve got mail!” notification sound and we rushed to check out our inbox. Today, however, the complete opposite is true! We receive so many emails, it’s becoming overwhelming. Inbox-zero is a real thing we strive for, and our mailboxes just sit there, empty most of the time. As a result, we ignore most of our emails and pay special attention to each letter we receive. Needless to say, we pay attention to the stationery used for the letters we receive as well, and it oftentimes greatly affects our impression of the sender.
Don’t Let Your First Impression Be Your Last | Essential Photography Business Stationery Tips
It doesn’t matter industry you’re in, chances are you’re not the only one. This is especially true for the photography industry. There are many photographers targeting the same demographic, and there are always photographers offering the same services. This, of course, makes standing out quite a challenge. This is where custom stationery comes into play. An actual letter speaks volumes about the extra effort you’re willing to put in to impress your clients. And it’s not just a great way to deliver your message! When done right, business stationery can do much more than that!
Your Stationery Is A Direct Representation Of Your Brand | Essential Photography Business Stationery Tips
You’re a part of an immensely creative industry, so you want to make sure every aspect of your business showcases this. Needless to say, it goes for your stationery as well. The good news is that you can have a lot of fun while you’re at it. Being a visual artist, we’re sure you’ll enjoy playing around with your brand colors. It can make your stationery items stand out from even the largest pile. It can also help you emphasize the important areas and pieces of information. And lastly, it can tie all your items together into a cohesive package.
By using the same color scheme for all your stationery items, as well as your marketing materials, both online and off, you’ll ensure consistency and boost memorability. The goal is to have all your materials look and feel like they came from the same source, and color is a great way to ensure that. However, it’s not just the color that can do that. You’ll also want to use your logo on each item, and stick to the same font family throughout your materials. By ensuring consistency, you’ll turn random stationery items into a memorable visual brand experience.
Less Is More | Essential Photography Business Stationery Tips
We get it! You’re setting up a business stationery packet, and you want to include as much information as possible. And more than anything, you want your stationery to stand out. You’re thinking that unless your stationery is different, it will never stand a chance of grabbing the attention of your potential clients. However, you need to avoid cluttering the design and overwhelming the reader. Limit the number of details you include and stick with the basics. Remember, each item has a slightly different requirements, and you won’t include the same contact details on your business card as you would on your letterhead.
In addition to deliberately choosing the most important contact details for each item, you’ll also want to keep the design itself simple. Don’t add random design elements just to make your stationery stand out. You’ll end up cluttering the design and overshadowing the content. Remember, the content is the reason why you’re sending out your stationery. In other words, make sure the content is front and center, where it belongs. This can be done by leaving out all unnecessary design elements and using plenty of white space.
Ensure Readability | Essential Photography Business Stationery Tips
White space is also a great tool for boosting readability. You can use it to break long paragraphs of text into more digestible chunks. Remember, no one wants to read an endless paragraph of text! You’ll also want to pay special attention to the fonts you use. Sure, you might have a favorite font, but if it’s difficult to read, it doesn’t belong on your stationery. The ultimate purpose of your stationery is to deliver your message, so don’t make your potential clients sit there trying to decipher your message. Use simple, easy to read fonts and try not to go below 8 pts when choosing the font size.
Invest In Good Paper | Essential Photography Business Stationery Tips
Nothing will make or break your business stationery quite like the quality of the paper that you use. Think about it – no matter how unique and appealing your business card is, for example, if it gets torn or dented easily. What message will paper quality send to your potential clients about the quality of the products and services you’re providing?