Essential Photography Business Tips | Running A 21st-Century Photography Business: The Owner’s Guide
Essential Photography Business Tips | Today, it is easier than ever to get your hands on a camera and start taking photos, but becoming a successful photographer takes time and effort. Some parts of the industry are relatively easy to enter, while others take years of experience and training. Given the competitive nature of photography business, it’s vital that you thoroughly educate yourself on how best to start and run your own photography business.
Ready to run a business first and be a photographer second? Hope so! There is only so much of the marketplace available to you, and this is particularly true if you’re a small business, so you have to fight for every corner of the market. Marketing your startup business will suck up most of your time, particularly in the early years, so be ready for it. These tips below will give you plenty of ideas on how to start and grow your business. Keep in mind that, just as with photography, you have to find the right techniques that fit your style.
Find Your Audience | Essential Photography Business Tips
Getting started is probably the most difficult part of owning your own photography business. First, you must determine what your niche is going to be. This means you have to figure out who you want your audience to be. Do you want to sell stock photos to marketing agencies? Educate and train other photographers? Photograph newborn portraits for parents? Many photographers, particularly younger ones, fail to understand this concept and are too general in focus. In reality, defining your target market should be where 90% of your effort and time should be spent in the first few years of your business.
Establish A Pricing Strategy | Essential Photography Business Tips
Setting your prices just right can be the difference between making and breaking your startup photography business. It is crucial that you have a basic rate to refer to so you can assert your value when you get approached by clients. Even if you have to make exceptions and lower it to get commissions in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms.
Create A Website That Appeals To Your Ideal Client | Essential Photography Business Tips
One of the most critical steps when starting your own photography business is to build an online portfolio of your work. This does not have to be an elaborate collection of all your work, but potential clients will want to see what your work looks like before they hire you. Your website is often the very first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your unique selling point in mind when designing your website and make sure that every element appeals to your ideal client.
Network Like There’s No Tomorrow | Essential Photography Business Tips
What’s better than networking when you want to build new business relationships? Ask yourself if you are a member of the Chamber of Commerce. How about your local Rotary Club? Show up at local events, and with permission from the organizers, take photos. Get your website address out there by handing cards and posting the images online. In this day and age of Internet-everything, it’s easy to ignore good, old paper tools like the business card. That can be a costly mistake for a growing photography business. Hand out cards to people when you are out – for example if a mom is at a park with their kids, give them a card and tell them about you.
Who’s Up For Some Social Media? | Essential Photography Business Tips
In the beginning, find as many different ways as possible to market your business. You never know what might catch a potential client’s eye and advertising can been done at little or no cost through social media. For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to attract more business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time.
Follow these tips, and your photography business will be so much closer to flourishing—guaranteed! There’s a difference between being a photographer and running your own successful business. And, no, the two are not going to happen simultaneously.