Essential Photography Business Tricks | Make The Most Of Your Passion For Photography! 5 Tips To Start A Photography Business
Essential Photography Business Tricks | If you’re passionate about the art of photography, you probably already thought (or at least daydreamed) about quitting your day job and starting your own photography business. That’s a scary thought! Getting rid of your safety net and diving into the unknown sounds overwhelming. This fear is exactly the reason why so many talented photographers never pursue their dream of turning pro. On the other hand, there are many fantastic photographers that did take the jump, only to end up struggling for a few months, and eventually close down their venture. So, should you do it? We say, absolutely!
There’s one thing you need to accept if you’re serious about turning your passion for photography into a profitable business. Your talent will get you only so far! Yes, your friends and family all agree you’re talented and they’re fangirling over your work. However, talent alone is not enough to run a successful photography business. The good news is that there are things you can do to boost your chances of success. To help you hit the ground running, we put together a short overview of the things you’ll want to take care of right off the bat. Let’s check them out together!
Who Do You Think You Are? | Essential Photography Business Tricks
Photography enthusiasts are in it for the art. Seeing a beautiful sunset? Snap a photo! You run across an interesting building? Get the camera out! Your neighbor had a baby? Whip out the camera and do a quick session. However, professional photographers are in it to win it. The first step to actually winning it is to know what you’re getting yourself into. And while the initial reaction of most new photographers to offer a wide range of services, you need to narrow it down and define the area of specialization.
Once you clearly define your area of specialization, you’ll have a much better idea what equipment you’ll need to get. Remember, each niche has a slightly different equipment requirements. After all, you won’t shoot a newborn with the same equipment as you would a sport event. Another thing to keep in mind is that you’ll need to find a way to include backup equipment in your budget as well, because the last thing you need is to have a camera die on you in the middle of a shoot. And lastly, you’ll also need a powerful computer and solid editing software.
Who, Me? | Essential Photography Business Tricks
Once you figure out the area of specialization that works best for you and your particular area, the next step will be that much easier. You want to take some time to get to know your target audience. And we really do mean get to know them! In order to get the most out of your efforts, you need to define your ideal client in terms of age, gender, location, and even financial and marital status. This will shape your marketing strategy, your pricing, and the overall look and feel of your brand. After all, a business that appeals to a high-school senior won’t do anything for a bride to be.
How Much?! | Essential Photography Business Tricks
That’s the question most new photographers dread! Whether they aren’t confident about their skills just yet, or they’re afraid that competitors charge less, most new photographers avoid the topic of pricing. You’re a professional photographer, and you need to act like one! In other words, you can’t afford to leave it up to your potential clients to set the terms. Only you know how much it costs to stay in business, so define your prices right off the bat. Even if you need to lower the prices to secure a gig, it’s better to have some sort of a starting point!
Where Do You See Yourself In Five Years? | Essential Photography Business Tricks
Saying you want to be successful in 2-5 years is not a bad business plan – it’s no plan at all. What you need to do is write down your objectives and goals. Keep them SMART – specific, measurable, achievable, reasonable, and time-bound. This will work both in your personal and professional life, but you’d be amazed just how many photographers out there “wing” it and jump right in without a particular plan. After all, if you don’t know what your goals are, you’ll have a hard time knowing what to do!
Where Can We Find You? | Essential Photography Business Tricks
The Internet has come a long way since its introduction. Long gone are the days when only the richest brands could afford setting up a website. Today, even a local brick and mortar store can benefit from having a website up and running. This is especially true for photographers! Instead of carrying around your portfolio book from one meeting to another, your potential clients can access your work 24/7. And they’re more likely to look you up to check out your work before calling to schedule a meeting. This means you’re missing a lot of business if you don’t set up a website.
How Did You Hear About Us? | Essential Photography Business Tricks
In addition to setting up a solid website, you’ll need to learn all about search engine optimization and social networking to promote the products and services you’re offering. If you find it hard to do it all yourself, then investing in a contract with a reputable SEO agency will definitely be worth your while, as it will get you noticed by your potential clients.