Essential Photography Guide | The Fastest, Easiest, And Most Reliable Photography Business Strategy For Getting More Clients Than You Can Handle
Essential Photography Guide | “Photographer” is one of those job titles that many amateur shooters want. And why not? Taking pictures is fun and thrilling. Nowadays, it’s easier than ever to get your hands on a camera and start taking pictures, but becoming a professional photographer and running a successful photography business requires time and effort. The photography industry can be extremely demanding, both financially and in terms of work hours. But if you are passionate, dedicated, and willing to accept a bit of unpredictability, it may be the ideal industry for you.
Most photographers go into business because they are passionate about taking pictures — not because they want to run a business. The truth is that photographers who do not learn and follow best business practices will not be able to continue photographing professionally. If you’re new to the photography industry, or you’re thinking about turning your hobby into a full-time job, here are a few things that will save you a lot of heartache later on when you run into some of the many hidden challenges of running a business.
The Planning Stages | Essential Photography Guide
Before you buy a camera and set up a website, you’ll want to do a little prep work. Any successful entrepreneur will tell you that you first have to organize your thoughts and ideas on paper. This detailed document will act as your guide, describing what your business is all about, and how it will be profitable. It breaks down things like expenses, cash flow, ownership, and competition, and will help you understand the industry better, assess the viability of your business idea, and identify major factors that could affect the success of your business.
Choose Your Niche | Essential Photography Guide
You have to understand how the industry works before you launch your business, how to reach your ideal clients, and the legal requirements you must meet. As you start exploring the idea of a photography business, you’ll also want to give serious consideration to the type of business you will run. Don’t dive in blindly; instead, think about the different lifestyles and pros and cons to each niche. Define the services you plan to offer, and the audience you’ll be targeting. You can specialize in weddings, newborn photography, or even stock images of products for websites. Ultimately, the choice is yours to make, but keep in mind it will affect all aspects of your business, from the equipment to your marketing strategy.
Invest In A Killer Website | Essential Photography Guide
Once you’ve come up with a name for your photography business, you’ll need a website to promote your services. Almost every potential client will ask to see examples of your work. Not having an appealing, well-organized, professionally built portfolio website to showcase your best work could do a lot of damage to your photography business. There are free website templates out there, but your website will act as your storefront. You want it to stand out and grab the attention of your target audience, so it’s best to have a website professionally designed.
Come Up With A Pricing Plan | Essential Photography Guide
How much will you charge for your services? Coming up with a pricing plan is always a difficult challenge for every photographer, particularly if you’re just starting out. If you want to be a full-time photographer, you have to figure out how much you need to make to cover all of your expenses, buy groceries, run a business, pay taxes, and more. If you want to make a profit, add those figures up and add to that how much profit you want to bring in at the end of the day. Anything less is setting your photography business for a financial failure.
Market Your Business | Essential Photography Guide
Since finding photography clients is going to be a never-ending quest, you’re going to need some razor-sharp marketing skills. Marketing in its simplest form is getting, and competing for, the attention of your ideal clients and target audience. Good marketing strategy effectively communicates who you are, what you stand for and believe in, why you do what you do, and what your potential clients will get out of working with you. Many photographers get majority of new clients through word of mouth and referrals. To get more business, offer incentives when people refer you to someone else such as free prints or a discount on their next shoot.
Ensure You’re Insured | Essential Photography Guide
Make sure the policy is by a company that is used to dealing with professional photographers and their unique needs. Your insurance policy should cover cameras and gear, rental gear, computers, provide shoot insurance for re-shoots on botched jobs, rental studio coverage, and lost portfolio coverage. Not only should you have insurance for your equipment, but many professional photographers advise having liability insurance as well, as you never know what might happen while working on an assignment. Depending on how your business is structured, you could be personally liable for any injury or perceived malpractice caused by your actions or lack thereof, and a good policy will ensure you’re protected.