Essential Photography Logo Ideas | The Science Of Designing A Photography Logo That Stands Out
Essential Photography Logo Ideas | In the last few years, photography equipment has become more affordable than ever, and nowadays, anyone with some extra cash lying around can get a decent camera, watch a tutorial on how to operate it, set up a photography Facebook page, and call themselves photographers. However, there’s something you as a professional photographer can do to set yourself apart from the flock of amateurs and stand out even in the most crowded market: You can build a brand.
A strong brand is consistent and easily recognizable, even at a single glance. But how can you ensure that your brand stands out for all the right reasons? Let’s start with the logo and work from there. The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design.
Types Of Logos | Essential Photography Logo Ideas
Generally speaking, there are three types of logos: icon, logotype and combination of the two. Iconic or symbolic logos don’t necessarily have a particular inherent meaning to them: think Nike’s Swoosh, Pepsi’s patriotic circle, or Audi’s rings. These logos are usually simple, unique, and sometimes even a literal representation of the product, service, or the name of the companies behind them, but not always. A logotype or a wordmark is a logo that incorporates the name of the business or the product, often using a stylized font to introduce the element of uniqueness and capture the attention: think Disney, IBM, FedEx or CNN.
There are businesses, both big and small, that choose to incorporate both elements into their designs, combining stylized text with an icon. Some designs intertwine the elements, such as the Starbucks’ logo, while others, such as AT&T’s logo separate the text and the icon, sometime using both elements, while other times using just the icon. While you may be considering using an intricate abstract design for your logo, you should keep in mind that a lot of time and marketing goes into building awareness and recognizability of such logos. If you’re just starting out, it’s a better idea to either go with a logotype or a combination of a symbol and text. Later on, of course, once your logo gains traction and you build brand awareness, the textual element can be left out.
Keep It Simple | Essential Photography Logo Ideas
One of the most important characteristics of a great logo is simplicity. If you’re trying to stand out from the crowd and grab the attention of your target audience, the last thing you want is your potential clients sitting there and analyzing your logo. A cluttered logo isn’t going to do you any favors – all iconic logos have been simple, after all. Think Nike, Apple, even FedEx with its famous hidden arrow.
While you may be tempted to spice up your logo with whirls, gradients, shadows and other bells and whistles, it’s best to keep the design simple. Unless an element adds value to the design or reinforces the message, chances are, it doesn’t belong there. It’s been often said, “When in doubt, leave it out!” and it’s especially true when it comes to logo design. Whether your potential clients are scrolling down their Twitter timeline, or speeding by a roadside billboard, they should be able to recognize your logo instantly and understand its intended message.
Choose The Right Font | Essential Photography Logo Ideas
The ultimate goal of your logo at the end of the day is to grab the attention of your potential clients and help them remember your business. To do that, you need a simple design that features something unexpected and the name of your business to drive the point home. However, just like with the overall design, it is absolutely vital you keep the fonts simple to ensure readability. How are your potential clients supposed to remember your business if they can’t even read the name of your business? If you’re strapped for inspiration, you can always go with tried and tested Helvetica, one of the most popular fonts being effectively used in many logos out there. But if you really want to stand out, you should consider creating a custom font just for your business.
An Effective Logo Is Timeless | Essential Photography Logo Ideas
Graphic design is much like fashion – new trends and fads are coming and going, with things being hot today and long forgotten two months later. Staying up to date with the latest trends is not a particularly bad idea, but following them mindlessly can be incredibly detrimental to your brand. When it comes to designing your business logo, you’ll want to come up with a design that will stay relevant and last as long as your business does.
Will your logo be as effective in 5 years? 10? What about 20 years down the road? The logo you design will be the face of your photography business, and if it gets dated quickly and goes out of style, your potential clients are going to assume the same about you and the style of your photography. Not a good thing! Of course, this doesn’t mean you should never make any changes to your logo. However, successful logo updates are usually subtle tweaks, rather than complete overhauls, maintaining the main design elements and updating minor details. Completely redesigning your logo will only confuse your clients, making you lose on potential business.