Essential Photography Logo Tips | How To Brand A Photography Business – Part 1: Designing The Perfect Logo
Essential Photography Logo Tips | You can never overestimate the importance of a professionally designed logo. And in our age where everyone must have a website to marketing their product or the service they’re providing, the demand for a top-class logo has never been higher. As the backbone of your branding, your logo should express the essence of your business’s personality and leave a memorable impression on your potential clients.
Designing a photography logo is simple, right? Think again. There’s more to creating a brand’s visual identity than just placing the name of your photography business in a random shape and calling it a day. More logo designs are out there than ever before, and with that comes the challenge of standing out. How do you create something original that’s different than anything else in the sea of identities? Read on to find out.
Know Your Target Audience | Essential Photography Logo Tips
Thought and planning are a vitally important part of designing a logo: preparation is key. Yes, a logo is a simple graphic, but it’s also a representation of your brand. The logo will have to appeal to your audience and when designing it, you must keep them in mind. Before even beginning to sketch yout initial ideas for the logo, spend some time compiling the equivalent of an M15 dossier on your target audience: who they are, what they do and what their demographic is. What appeals to newlyweds will probably never appeal to an edgy fashion editor.
Fight The Temptation To Imitate | Essential Photography Logo Tips
We all have our design heroes and sometimes we love them so much we want to imitate their styles. Well, they do say imitation is the sincerest form of flattery. However, in the real world it’s just a lazy way to solve a creative problem. The last thing you want from your logo is to have it mistaken for a logo of another photographer. So when considering the design, it’s crucial to keep it unique. Look at what’s out there and find an opening for something new.
Start Simple… | Essential Photography Logo Tips
Your logo will appear on various materials throughout its life cycle: signage, advertising, stationery, delivery vehicles and packaging, to name just a few. Remember that some of these materials have production limitations. To ensure complete versatility, when designing your basic logo idea, start simply, by designing it in solid black. Then when you have the basic structure and feel, you can then move onto adding other details such as colour etc.
…But Don’t Forget Color | Essential Photography Logo Tips
One of the most important considerations when it comes logo design is the color scheme. This is not a decision that should be taken lightly, because color conveys meanings and communicates ideas. Warm, cool, neutral, vivid, complimentary, analogous, soft, light, dark, bright, saturated — all of these color types can effectively enhance your intended message. How you choose to combine these colors is also just as important because it can create contrast, balance, and weight to help communicate your idea.
Stay Simple | Essential Photography Logo Tips
A simple logo enables easy recognition and makes the logo versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn. In other words, it’s important to have a balanced combination of simple and quirky — you want your logo to grab attention, but you don’t want your potential clients to have to sit and stare, analyzing the design. Some of the most successful logos have been the simplest, after all. We’re talking about clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message.
Know Your Brand | Essential Photography Logo Tips
What do you want your logo to say about your photography business and your style? Do you want it to emphasize power, tradition, speed, flexibility, health, fun, or happiness? Any of these attributes (and many others) can be the central message of an effective logo. Figure out what you want to communicate about your business, whether it has a serious or lighthearted personality, what makes it unique in relation to other photographers, and then find a way to say it with your logo.
Make The Font Match The Brand | Essential Photography Logo Tips
Fonts come in all shapes and sizes that resonate differently with strength (slab type fonts, big and powerful); class and style (fonts with elegant scripts or serifs); movement and forward thinking (type that is slanted). It’s not about just looking pretty: matching the features of the font – be it bespoke or off-the-shelf – to the qualities of your brand and your unique style of photography is what’s important here.