Essential Photography Marketing Advice | The 7 Marketing Tricks Every Photographer Should Know!
Essential Photography Marketing Advice | The ability to market your photography business is just as important as the quality of the services you’re providing. Think about it: you can be the world’s best photographer, but if no one ever hears about you or your business, it won’t do you any good. You might have the technical skills, but what about the business skills required to grow a business?
The truth of the matter is, unless your calendar is fully booked for the rest of the year, you’re not done marketing your business. Luckily for you, we compiled some of the most effective marketing moves for photographers, and whether you’re an absolute beginner or an experienced pro, we’re sure you’ll be able to find something in there that you can use to create some buzz around your business and get more clients through the door.
Know Your Target Audience | Essential Photography Marketing Advice
To get the ball rolling, you’ll need to make sure you do your homework and determine who your ideal clients are and what appeals to them. How old are they? Are they from your area? Do they have kids, or are they getting married? Would you like to start shooting more stock photography for marketing agencies? Photography is an incredibly large industry, and the sooner you clearly define your area of specialization, the easier it will be to stand out and grab potential clients’ attention.
Set Up A Professional Portfolio Website | Essential Photography Marketing Advice
Back in the day, photographers had to carry around printed portfolio books, hoping they would get a chance to sit down with potential clients and show them some of their works. Oh how the times have changed! Everything is online nowadays, and pretty much anyone around the world with access to the Internet can view your works without setting up a meeting and get in touch with you with a few clicks of their mouse.
Because your portfolio website will be your first impression on potential clients, you’ll want to make sure it’s an accurate and professional representation of your business and the style of your photography. Sure, there are countless free website templates out there, but what message does a free template send to your potential clients about the quality of the services you’re providing? Your photography website is the public face of your business, so make sure you get the best one your budget allows.
Optimize Your Website For Search Engines | Essential Photography Marketing Advice
There’s no point of setting up even the most appealing website if no one ever hears about it, which is why search engine optimization is vitally important for your success. Begin by setting up a blog on your website and updating it on a regular basis. Not only will a regularly updated blog keep your visitors coming back for more, but it will also improve your website’s rankings if you use your target keywords throughout the posts. If you really want to kick it up a notch, optimize each image you publish on your website by including your target keywords in the ALT tags.
Social Media Is No Longer Optional | Essential Photography Marketing Advice
Many will argue that there’s no point in building a social media presence if you already have a website set up for your photography business – however, that’s simply not true in today’s day and age. Social media typically requires 10-20 minutes a day and it can add considerable boost to your marketing efforts. When you finish writing a blog post, or uploading new images to your portfolio, take a moment to share the link on Facebook and Twitter, and you’ll instantly boost their reach.
Where do your ideal clients spend their time? Other business owners tend to spend their time on Twitter and Google+, while average person spends most of their time on Facebook, Twitter, and Instagram. Take some time to figure out the networks your potential clients know and feel comfortable using and get on their radar! Since photography IS a visual industry, consider joining Pinterest and Instagram and share some love.
Word Of Mouth Marketing Doesn’t Cost Much, But Can Turn You Into A Living Legend | Essential Photography Marketing Advice
We live in an age of social validation: people do their research and look up reviews and testimonials long before even considering hiring someone or buying a product. To use this to your advantage, consider offering your clients a free print or a special discount if they write down a quick testimonial for your website and then share it with their Facebook friends. Once people see a raving review from their friend, they’ll feel much better about doing business with you.
Network Your Heart Out | Essential Photography Marketing Advice
Social media is a vital tool for a modern business owner, sure, but don’t underestimate the old-fashioned networking. Attend local exhibits, networking events and make sure you have a stack of business cards handy at all times. Keep in mind that your potential clients will hold onto your business card for a long time after the meeting is over, so make sure it’s been professionally designed and leaves the best impression possible.
Set Up A Referral Program With Other Vendors | Essential Photography Marketing Advice
Who said marketing has to be a solitary endeavor? Consider approaching other non-competing business owners that target similar audience and partnering up with them. For example, if you’re a wedding photographer, offer a couple of free shots of the wedding cake to the caterer, or a few shots of the venue to the owner, and they’ll return the favor by sending their clients your way – you’ll be truly amazed how loyal business owners can be once you hit it off with them.