Essential Photography Marketing Guide | Marketing Tricks Every Creative Entrepreneur Needs To Know To Survive And Thrive In Today’s Photography Industry
Essential Photography Marketing Guide | There are many myths and misconceptions surrounding the term “creative entrepreneur,” but it’s mostly used as an excuse to procrastinate on the business aspects and focus on more creative and seemingly more fulfilling activities, which can do more damage than you think. The only difference between your traditional business owner and a creative entrepreneur is the fact that creative entrepreneurs base their businesses on talent and intellectual capital. In order to make money with your talent, you’ll need to be able to promote and eventually sell it – which is exactly what our post is about today.
The good news is that marketing doesn’t have to be boring, exhausting, or expensive – in fact, it can be just as creative as your art. We get it, you might be passionate about taking pictures, but talent and creativity alone will take you only so far. After all, how are you supposed to turn your talent into a source of profit if no one ever heard of you or your photography business? In order to survive in today’s saturated market, you need a marketing strategy. In order to thrive, not just survive, you need these things:
Know Your Ideal Client | Essential Photography Marketing Guide
Before you can even consider marketing your photography business, you need to be able to clearly define your ideal client. Who is your target audience? And no, “everybody” can not be a target audience. You can love everybody when you have one margarita too many, but when it comes to creating a marketing strategy, you’ll want to put down your drink and do your homework. In order to grab the attention of a potential client, you need to know who they are in terms of age, gender, location, and even marital status and finances. All these will play a major role in your strategy, so you’ll want to figure this out before you do anything else.
Start Building Your Online Presence | Essential Photography Marketing Guide
There’s nothing that can cheer us up here at the office more than a funny cat video, because, let’s face it, cats are awesome! If you’re anything like us, you’re grateful for the internet, because how else would we see all those cats being silly? If you’re a creative entrepreneur, there’s another reason you should be thankful for. We live in a digital era, and the internet has become one of the most powerful marketing tools, so if your business isn’t online already, you should start building your online presence right away.
How do you start building online presence? By setting up an effective website, of course! Your website will often be the very first impression that potential clients have of your business and your photography, so it can be thought of as your virtual storefront. In other words, it needs to leave an impression good enough to make a visitor want to hire you on the spot, so hiring a professional designer will definitely be worth your while. Keep in mind, though, that this will be only the first step towards a solid online presence. Next you’ll want to take a look at are social networks.
Become A Social Media Rock Star | Essential Photography Marketing Guide
The amount of time we spend on social media without even noticing is truly staggering – we turn to our phones every time we get bored, stuck in traffic, and before going to bed. Bad for our sleep pattern? Perhaps. Good for your business? Definitely! Social media provides you with an opportunity to reach your target audience at a place they know and feel comfortable using – in other words, on their own turf, and their own terms. However, it’s important to know the difference between a social media presence and advertising. No one joins Twitter, for example to read generic sales messages, so you’ll want to tweak your approach to appeal to your ideal client.
So what on earth are you supposed to share if not sales messages? Keep in mind that people join social media for informative, entertaining content, so join the ongoing conversation and share tips and tricks your ideal client might find interesting. This is why defining your ideal client was so important. Not sure where to find the right content? Why not create it yourself? Sharing original content will help you stand out from the crowd of other photographers sharing the same content and build a reputation of a reliable expert and an industry leader people turn to for help!
Don’t Be Afraid To Ask For Referrals | Essential Photography Marketing Guide
There’s no marketing tactic more powerful than the word of mouth marketing – after all, we’re all far more likely to trust a friend’s recommendation than a magazine ad. And while some of your clients will be more than happy to recommend you to their friends and family, it doesn’t mean there’s nothing you can do to get more business out of your clients. Consider offering a reward for each new client they bring in – the secret here is to choose something that has high perceived value, but doesn’t cost you too much. For example, a couple of free prints, or a discount.
Keep in mind that it’s not just your clients that appreciate free stuff – you can use incentives to get referrals from other business owners as well. You’d be amazed just how loyal to each other business owners can be once they really hit it off, so approach the ones that are targeting the same audience as you are, but are providing non-competing services. Just make sure you return the favor when they send their clients your way.