Essential Photography Marketing Tips | 5 Simple Tips To Take Your Marketing Strategy To The Next Level
Essential Photography Marketing Tips | Photography is one of the most saturated industries out there, and new photographers are joining the industry on a daily basis. The great news is that the equipment has never been more affordable, but the bad news is that standing out from the crowd can be quite a challenge. After all, pretty much everyone with some extra cash on their hands can set up a Facebook page and call themselves professional photographers. That doesn’t mean you should give up on your dream of running your own business, though.
It simply means you need to work smarter if you want to turn your passion for photography into a profitable business. Yet, you’d be surprised just how many photographers neglect the business aspects and focus on the creative side of running a photography business, which is a mistake you’ll definitely want to avoid. At the end of the day, your ability to take stunning photos will get you only so far, so to help you get started, we put together some of the most important marketing hacks you’ll want to keep in mind when starting a photography business.
Come Up With A Plan | Essential Photography Marketing Tips
Photography is a creative industry filled with some of the most incredible artists of our lifetime. However, one of the drawbacks when it comes to being a part of such a creative industry is the tendency to focus on the creative aspects, completely ignoring the business side. As a result, a surprising number of photographers are booked solid for a few months, until they run out of clients. After that, they focus solely on marketing for a few months until they book another batch of clients, ending up in a vicious circle.
If you’re not too thrilled about marketing, having to do nothing except marketing for months at a time will wear you out and you’ll start hating your job just as much as you hated your desk job. However, if you come up with a solid marketing plan and create a schedule, you’ll be able to tackle marketing in short bursts throughout the year, maintaining a solid stream of new clients coming your way, without feeling overwhelmed. However, before you create your marketing plan, you need to sort out one thing – your target audience.
Who Are You Targeting? | Essential Photography Marketing Tips
One of the most important elements of your business plan is a clear definition of your ideal client. At the end of the day, the marketing strategy that would appeal to a high-school senior won’t do you any good if your target audience are new moms or brides to be. Take all the time you need to define your ideal client in terms of age, gender, location, and even marital and financial status. All these traits, and many other, will affect pretty much every aspect of your photography business, not only marketing, so you’ll definitely want to sort it out as soon as possible.
Your Website Is Your Digital Storefront | Essential Photography Marketing Tips
You can’t afford to neglect your online presence if you’re serious about your photography business. Whenever we’re interested in something, whether it’s a product, or a service, we’re most likely to look it up online, and your potential clients are no exception. They will open a dozen of websites in different tabs, quickly click through them, and narrow down their selection to a few website they want to explore more. If you don’t have a website, or if it doesn’t live up to their expectations, they’ll move on to the next photographer without giving you a second thought.
Stand Out! | Essential Photography Marketing Tips
Photography is becoming an increasingly saturated industry, so you need to make sure you stand out – and the same goes for your website. Think of Google’s search result page as a really busy street with one storefront next to the other. By clicking all the links, your potential client is essentially peeking through the window. And you need to grab their attention from the get-go, otherwise they’ll walk away. This is why we advise our clients to stay away from cheap web templates. You may think you’re saving a few bucks, but you’re actually doing more damage than you think.
These cheap web templates are cheap for a reason – they’re usually developed by amateurs or complete beginners, and they tend to have all the telltale signs of amateur design. Remember, your potential clients will form an impression of your entire brand based on what they see on your website, and having a website that’s not up to par with your work can give them the wrong impression about the quality of your work. Even if you do stumble upon a decent template, keep in mind that it’s already being used by many other businesses. How is your website supposed to stand out if it looks just like the website of your direct competitor?
Social Media Is The New Frontier | Essential Photography Marketing Tips
If you think that Facebook, Twitter and other social networks are just the latest fad among high-school students, you’re missing one of the most powerful business tools. Social media is a platform most of us know how to use and spend more time using than we’re willing to admit, which means you need to start working on your social media presence. However, don’t mistake it for a traditional advertising platform. It’s called social media for a reason, so don’t bombard your potential clients with generic sales messages. Instead, engage them in a meaningful conversation and you’ll stand out from the crowd as a reliable industry leader.