Essential Photography Website Tips | The Power Of A Great First Impression – Does Your Photography Website Help Or Hurt?
Essential Photography Website Tips | How you lay out your photography website, how fast it loads, and even how many pictures you feature in your portfolio can make or break your first impression and be the critical difference between a loyal client for life and a lost sale. Don’t believe us? Think about how many times you abandoned the website as soon as it finished loading because it was downright ugly? Or gave up before even seeing the homepage because it took forever to load? It happens more often than you think, and you’ll want to make sure your website is not one of the abandoned ones!
Here’s the catch with photography websites: you’re a part of an incredibly creative industry, and your website needs to live up to the industry standards and showcase that creativity, while at the same time ensuring seamless performance, outstanding usability and providing the potential clients with all the relevant information they need to hire you. As you can see, setting up a photography website is a lot more than simply uploading a bunch of images to a free blogging platform and calling it a day. The good news is that it can be done! Here’s how.
Check Yourself Before You Wreck Yourself | Essential Photography Website Tips
Having a website that stands out from the sea of other photography websites is vitally important, but that doesn’t mean you can go absolutely crazy with the design. This is a photography website, after all, any it’s your work that needs to take the center stage, and not a flashy design. If your visitors can’t stop talking about how brilliant the design of your website is, barely mentioning your work, you have a serious problem on your hands! To get the most out of your website, keep things simple and make sure your work is the star of the show.
Simplify Navigation. And Then Simplify It Some More! | Essential Photography Website Tips
There are a few places on your website where you will not want to get too creative – and the navigation is one of them! People are used to certain things when it comes to website usability, such as a simple navigation bar at the top of each page with links to the most important pages, so give them just that! You can tuck away less important links in the secondary navigation in the sidebar, or even the footer. Simplifying the navigation isn’t just important for the visual appeal – it will also enable your visitors to focus on your work instead of trying to figure out how to get from one page to another!
White Space Is Your Best Friend | Check Yourself Before You Wreck Yourself
Minimalist approach preaches using plenty of white space, and it’s for good reason. While you might be tempted to throw as much information at your visitor as possible, all at once, you don’t want to overwhelm them. Your website is your digital portfolio, and there are tactics that you should use to help present your work more efficiently. All advanced tricks aside, one of the most effective ones is definitely using white space to break up large paragraphs of text into more digestible chunks. Remember, the more important an element is, the more white space you’ll want to include around it to make it stand out, which is especially important for your work.
Leave Out Contact Details At Your Own Risk | Check Yourself Before You Wreck Yourself
A photography website has two goals, and you need to make sure yours achieves both to get the most out of it: First, it needs to showcase the best examples of your work, and just as importantly, it needs to provide your potential clients with all the contact details they need to reach you the moment they’re ready to book a session. Don’t bury vital contact details several clicks deep – instead, feature them on each page, whether in the header or the footer.
The most important details are definitely your phone number and your email address, but you’ll also want to include your social media links if you use those accounts to promote your services, and not just post funny cat videos. However, you should also consider setting up a separate contact page with all the other contact details as well, and a contact form that will help your visitors contact you without leaving your website to open their mail app and type out the message.
Keep The Contrast High | Check Yourself Before You Wreck Yourself
Most of the photographers we design websites for agree that majority of images look better on a dark, preferably black background. Light backgrounds simply don’t bring out the contrast in the pictures and often fail to emphasize all the colors, which is why you’ll want to make sure you use a dark background for your portfolio. If you decide to include a blog on your website, however, it’s a completely different story. The human eye finds it difficult to read long paragraphs of white text on a black background, so you’ll need to find a way to display text using black fonts on a white background to ensure easy readability.
It’s Easier Than You Think | Check Yourself Before You Wreck Yourself
In order to to set up a website that appeals to your potential clients, you need to start thinking like them. Luckily for you, we all visit hundreds of websites each week, and you already have a pretty good idea of what works and what doesn’t, so let your own preferences lead the way! Keep in mind, though, that your ultimate goal is a website that’s easy on the eye, features interesting content, all the vital information and is simple to use. Nail these steps and you’ll be one step closer to success.