Essential Web Design Guidelines | 5 Second Rule – Does Your Small Business Website Make The Cut?
Essential Web Design Guidelines | Having a creative and appealing website is one thing, but putting your website to work for you and creating an engaging, captivating browsing experience that converts visitors into clients is a completely different thing. Three to five seconds is all the time visitors will give your website before forming their first, and probably their final impression. Five seconds may sound like a short time, but in fact it is more than enough time for a visitor to decide if there is enough quality in your website to leave or stick around.
The design of your website, one of the most effective tools in your marketing arsenal, can be the critical difference that makes a visitor choose to stick around and even make a purchase instead of moving on to a competitor’s website. However, if you don’t grab your visitor’s attention in the first 5 seconds when they land on your website, then you probably aren’t going to. How do you do that? Designing a great website that works for you doesn’t have to be difficult. There are few tricks of the trade to keep in mind when setting up your website so your visitors keep coming back for more.
Organize Your Website And Everyone Will Thank You | Essential Web Design Guidelines
People, so frequently rushing to find the particular information they are looking for, barely read entire web pages but rather scan headings and bulletined lists to find the right sections and information. Too much clutter will only confuse them, so make sure you create an engaging structure. Break down the long paragraphs into smaller chunks of text with imagery or white space. White space should never be neglected, because it draws the eye towards the content that matters. The more important an image or piece of text is to your overall message, the more space you should give it.
Selling A Product? Better Make Sure It Looks Good | Essential Web Design Guidelines
If you are selling something that has a visual representation – then professional looking photography is absolutely vital. Even a multi-million dollar resort will look terrible if the photographs are amateurish. If you care about what you have to sell, then it´s worth investing in some professional imagery to show potential clients what you have to offer. Website visitors can sense generic imagery in an instant. Sure, you can get some stock pictures at Shutterstock or Getty Images; however, if you want your business to be taken seriously; it is best to hire a professional to take stunning pictures of your business in action.
Simpler Navigation Leads To Higher Conversion | Essential Web Design Guidelines
Being able to navigate a website very quickly and with ease will help keep your visitors around longer. The more steps you put between landing on your website and finding the right information, the lower your conversion and higher your bounce rate will be. If your potential clients can’t find your products, how are they supposed to make a purchase? Setting up a website that is easy to navigate will encourage visitors to stay on your website longer. So, rather than challenging people’s expectations with a complex layout, it is probably better to stick to web standards for icons and navigation. Your visitors will thank you.
Responsive Web Design Is Now A Necessity | Essential Web Design Guidelines
As of last year, mobile phones and tablets are now outselling the traditional laptop and desktop computers, which means it is essential to test your website on different screen sizes to check the overall usability. Making your website responsive means that your website will automatically rearrange itself when viewed on small screens. It makes your website easier to read and boosts usability on mobile devices like smartphones and tablets.
Users Leave Websites That Don’t Tell Them What To Do | Essential Web Design Guidelines
One of the most important elements of your website that visitors should see is your value statement. Why is your business better than its competitors? Lower prices? Higher quality? On top of showcasing your selling points, make sure your website includes several calls to action that encourage people to contact you, hire you, or make a purchase. You should consider the location of your calls to action (above the fold – visible on the monitor when the page first loads is usually ideal), but you should also make sure the call to action stands out from the other content on your site, which can be achieved by using a vivid color and plenty of white space.