Essential Web Design Principles | The Complete Beginner’s Guide To Creating A Website That Sells
Essential Web Design Principles | Customers have changed and businesses have to keep up. Research shows that the first place majority of people turn to for information when considering a purchase is the Internet. That means your existing and potential clients are searching for you online, be it from their laptops or tablets and smartphones. In other words, your business has to be online. Acting as a 24/7 online home, a good small business website gives visitors information about the business, potential clients a place to order products, and a unique landing spot for links you share on social media.
An engaging website that appeals to your target audience can affect whether a potential client chooses to stick around and do business with you, or simply move on to one of your competitor’s websites. Your website is your ultimate marketing tool. For many businesses, it’s even the only source of business. If done right, it can be a major part of yours as well. Building a great looking website that works for you doesn’t have to be an overwhelming task. There are few tricks of the trade to keep in mind when setting up a website so your visitors keep coming back for more. Here’s our quick-hit list of the top tips to help you get started.
Less Is More | Essential Web Design Principles
Internet users read only 28% of the words during an average visit, so try not to clutter your homepage with a lot of text and images. Loading your website with flashing ads and fancy scrolling banners is not a great idea either. Not only is it often costly, but studies have shown that it doesn’t increase audience enjoyment – in fact, it can drive your potential clients away. Much like a well-organized store, a simple and clear website design enables them to find what they are looking for. Consider the most important content and images you want your visitors to see and get rid of everything else.
Make Your Website Easy To Navigate | Essential Web Design Principles
It’s not enough just to set up a website anymore: your website has to be focused on your potential client. After all, the website is there to serve them. Case study after case study has shown that making a website easier to navigate significantly improves its effectiveness. If your potential clients can’t find your products, how are they supposed to buy them? Adding a search function to your site will help prevent them from abandoning your website if they don’t immediately see what they are looking for on the navigation bar.
Encourage Visitor Engagement | Essential Web Design Principles
Every website should have an effective call to action. This is an element on a website that interrupts the visitor’s experience to encourage an action you want them to take. Having a big sale? Don’t just post a banner that says “50% off all products.” Create a banner that says “50% off all products, CLICK HERE to view them.” Clear calls-to-action get visitors to take the next step and go from just looking at your website to contacting your business.
Optimize Each Page For Search Engines | Essential Web Design Principles
You probably already know that search engines index each page based on the quality of content. The more content throughout your website, the more appealing it becomes for search engines. Make sure that your pages have at least 200 or more words of relevant content that is sprinkled with your target keywords to maximize search engine visibility. You can also make text as easy to read as possible by using bullet points, numbered lists and bolding to draw the visitor’s eye to the most important points. Try to engage your audience with useful information that is well presented, while giving search engines enough clues what the content is all about.
Don’t Forget Contact Details | Essential Web Design Principles
You might be surprised how many small business websites do not clearly place their contact information on the homepage. Make sure you provide relevant contact information – including phone number, email and physical address – on your home page, or as a header on every page. The idea is to make it as easy as possible for someone to get in touch if they have a query, encounter a problem or would like more information on your products or services. Typically, once you publish your email address on your website, the spam will soon follow. But a contact form is a great solution for clients to send you a message.