Essential Website Elements | Creating Beautiful Web Designs: 6 Details That Really Matter
Essential Website Elements | Your website is probably the most effective element of your marketing strategy, and even brick-and-mortar stores can benefit from a website that showcases their inventories and helps clients find their locations. For small businesses especially, your homepage is your storefront, your calling card, your pick-up line. Your company’s website is everything, so how do you make sure it’s designed to perform its main goal — converting visitors to clients?
If you don’t have a website for your startup or small business, you are not the only one. But you’re in grave danger to fall further behind your competition. Of all of the tools in the small business owner’s marketing arsenal, your website is one of the most important. A professionally designed website can mean the difference between a client choosing to stick around to browse and make a purchase, and moving on to a competitor’s website. However, many business owners struggle with the seemingly overwhelming task of setting up their website. These simple tips will help you make your website the best tool for bringing more leads and conducting a better business.
The 5 Second Rule | Essential Website Elements
Remember that you have less than five seconds to explain your value proposition to visitors when they land on your homepage. If you don’t answer a visitor’s needs right away, they will click “back” and leave your website. Using things like flat design and white space can do miracles for your visitor’s experience. Try to keep everything simplistic or even minimal with only your most vital content spotlighted. Sometimes less really is more. Much like a well-organized store, a clean and clear website design enables your potential clients to relax and find what they are looking for.
Proper Messaging | Essential Website Elements
The most important element of any website is its content. The most effective websites feature clear, concise, bit text messaging in no more than a few words. Your job is to make sure that whatever text you’re putting up on your website is logical, and actually reads well. Not taking care of things like the copy of your website is a serious signal that you don’t care about other elements of your business either. Most often, it’s best to use simple words and focus on communicating your message and selling points, rather than being too sophisticated and inappropriately formal. Quality website content doesn’t necessarily mean highbrow vocabulary.
Call To Action | Essential Website Elements
Everything on your website should be designed around your “funnel.” That is, the path a visitor takes from the homepage (or a landing page) to eventually converting to a paying client or a newsletter subscriber. Look at any successful eCommerce or service provider website and you will see they all include a CTA, or a “Call To Action.” The most common calls to action are “Request a Quote,” “Buy Now,” and “Work With Us.” Make call to action buttons so appealing potential clients can’t help themselves. They just have to click it.
Keep It Fresh | Essential Website Elements
Content is still king. You don’t want visitors to see outdated content and think your business isn’t active anymore, which could affect your bottom line. The search engines actually track this. They monitor how frequently your website changes as they visit it for indexing. The more often it changes the better your rank in the freshness category. A blog enables you to publish content that is useful and appealing to your audience, and if this content is formatted for search engines and people access your blog through organic searches, the authority of your website will increase. This helps boost the popularity and trust of your domain.
Use Responsive Design | Essential Website Elements
What good is a professional-looking website if it’s not professional-looking on mobile devices? In today’s world, zilch. Mobile devices are accounting for a higher percentage of internet traffic than ever before. In fact, some businesses, like Facebook, have more people accessing their websites via a mobile device than a desktop computer. Rather than designing a separate website for every device, a responsive website is designed to adapt to the browser size, making for a better browsing experience. And a better browsing experience usually means more time spent on your website and higher conversion rates.
Start With SEO In Mind | Essential Website Elements
When you are initially designing a website, make it as optimized as possible for search engins. Take note of the terms you want to rank for and use them in the appropriate title tags, URL chains, H1 tags, and H2 tags to help your website rank more highly on search result pages and to help your website generate non-branded organic traffic that leads to new sales.