Expert Blog Design Advice | 6 Essentials For Blogging Success: Everything You Need To Know
Expert Blog Design Advice | People blog for many different reasons, whether it’s just to express what they feel, share what they know, or maybe just to keep an online diary available for public viewing. However, it is also used by online marketing professionals to build brands and promote products. Setting up a blog can be as easy as applying a generic theme and installing a handful of plugins.
However, if you take your blog seriously and you want it to stand out for all the right reasons, the first step is understanding the rules of effective design. Once you understand what makes a good blog design, you can work on it yourself or find and hire an experienced designer to bring your vision to life. While launching a blog can feel overwhelming, it’s one of the simplest ways to join the online community. Follow these tips to ensure your blog is designed for success.
Simplify Navigation | Expert Blog Design Advice
Your blog should be easy to navigate if you want your visitors to stick around and actually read your content. Navigation usually refers to the links we include in our horizontal navigation bars and sidebars. Since the navigation menus and sidebars are visible on each page, the information you choose to include there has to be meaningful and useful. If your visitors want to read posts published on a specific date, would they know how to find them? What if they wanted to see all your posts under a specific tag? In other words, if your blog is tricky and difficult to move around and navigate, people won’t stay.
Use 2-3 Fonts, Max | Expert Blog Design Advice
At most, use one font for your logo, one for your headlines, and one for your actual content. You should try and minimize the use of font weights to two or less. For example, use bold for headlines and light or regular for copy. The more font weights you use, the more cluttered it gets, and harder for the visitor to read. Pay attention to font color as well. For example, light-colored text on a dark background can be almost impossible to read: when users come across a blog with white text on black background, for example, they’ll instantly hit the “back” button.
Embrace White Space | Expert Blog Design Advice
One huge mistake web design beginners make is not leaving enough space around the individual elements. This space is usually called white space. Aside from effectively using padding and margins, the most effective way to use white space is to simply get rid of everything that doesn’t add value to your blog. Do you really need that tag cloud? No, you don’t. Nobody uses those. A cluttered web page can feel claustrophobic and overwhelming, even when it’s well-organized. Using plenty of white space makes those sections easily identifiable and easier to read.
Use 2-3 Colors, Max | Expert Blog Design Advice
Your blog should have a primary color, aas well as a shade of grey, and a call to action color. The main color is the first color you want your visitors to see and the last color you want them to remember, so make sure it matches the rest of your branded materials. Picking colors is not an easy task, because you have to consider the meaning of every color. For example, red is seen as bold and energetic, while yellow is optimistic, blue is trustworthy, and black is powerful. Make sure you know what message you wish to convey before adding color to your design.
Make Your Website Load Quickly | Expert Blog Design Advice
It can be really frustrating to visit a website with a lot of great content, then find it ridiculously slow to load and navigate through. There are many factors than can affect a blog’s speed, but this problem is particularly common with image-rich blogs. When low-bandwidth devices access your website, the images on your website with resolutions for a desktop computer will take forever to load and unnecessarily increase your bandwidth costs. Optimize your images for web, and cut out all the plugins that don’t add value to your website. By reducing the amount of information being sent to your visitors, you’ll easily improve their navigation while minimizing your bandwidth costs.
Keep It Consistent | Expert Blog Design Advice
This is possibly one of those “goes-without-saying” things, but keeping your design consistent across all of the pages of your website will give it a more cohesive, professional look and feel. Choose the colors you want to use for your text, logo, headings, etc, and then use them consistently. For example, if you’re using one color for buttons on one part of the page, make sure you use the same style on the rest of the website. If you’re using photography in the header of the page, make sure you keep it consistent with the rest of the art assets.