Expert Blog Design Guide | 5 Epic Blog Design Tips For Non-Designers That Will Immediately Improve Your Content
Expert Blog Design Guide | Internet users are overwhelmed by a constant stream of information: 900,000 blog posts, 50 million tweets, more than 60 million Facebook status updates, and 210 billion e-mails are sent off into the electronic ether on a daily basis. With so many blogs out there, it’s crucial to make sure you know how to design a blog that stands out from the crowd. Whether you’re an amateur trying to launch a blog or a full-time, professional blogger, you have to understand that blog design plays just as important a role as your content, SEO and marketing strategy.
Design is a vitally important part of all the content you create, from your blog posts to your tweets. It’s also one of the most challenging, particularly for those among you who aren’t designers, and can’t afford to hire one. While a fair amount of the design can be driven by your individual preferences, there are a few web design guidelines you should make sure you follow and certain mistakes to avoid. Keeping these key factors in mind can help you set up a blog that provides the optimal user experience and keeps readers coming back for more.
Don’t Make It Hard | Expert Blog Design Guide
These tips will focus on some specific techniques, but they all come down to two areas, which are reducing your reader’s effort and your blog’s performance. Visitors should be able to browse your blog without any effort at all. Internet users tend to scan and skim articles, looking for chunks of information they need instead of reading the entire article. This means that your task is to make sure your content fits their reading habits. You have to avoid long pages of text by breaking up your content into small but coherent units of information. Divide your content into sections and write simple but informative headings for each of them.
Include Plenty Of White Space | Expert Blog Design Guide
A cluttered page can feel claustrophobic and overwhelming, even when it’s well-organized. Having white space, or spacing the page elements the right way, makes those sections easily identifiable and easier to read. Aside from effectively using padding and margins, the most effective way to embrace white space is to simply get rid of everything that doesn’t contribute towards achieving your goals. Do you really need that tag cloud? No, you don’t. Nobody uses those.
Determine Your Color Scheme | Expert Blog Design Guide
Your blog should have a main color, a shade of grey, and a call to action color. Keep in mind that different colors give off different vibes, and you can use colors to evoke a particular emotion or to give your blog a certain look and feel. For example, orange and yellows are upbeat, vibrant colors, while shades of blue are serene and calming. Greens are a great choice for blogs about making money online, or healthy eating blogs. Think about how you can make colors work for you, and remember that your main and call to action colors should complement one another.
Don’t Overlook The Font | Expert Blog Design Guide
Font plays a huge role in web design, and it’s not something you want to overlook. It’s good to limit the number of fonts to no more than three, one for post titles, one for the sidebar titles, and another for the post body. Too many fonts tend to make a page look really cluttered. And for the love of everything that is holy, do not use Comic Sans. Repeat: do not use Comic Sans! You work hard on your posts, so you don’t want them to go to waste. Choosing a font that’s hard to read if probably the easiest way to do just that. While playful fonts can have their place in a blog’s header, most of the time, they do not belong actually in your blog.
Make Your Calls To Action Stand Out | Expert Blog Design Guide
Figure out what action you want your visitors to take on your homepage (or any page) and make it easy for them to do. You have to have a visual hierarchy that leads your readers to a call to action. In simpler terms, feature a headline or a series of headlines that end in a call to action. Keep the call to action simple, and don’t overwhelm your readers with too many choices. To make the call to action stand out, try using a dark background for your call to action if the background color of your blog is white.