Expert Blog Design Tips | Blog, Inc.: Blogging For Passion, Exposure, And Outstanding User Experience
Expert Blog Design Tips | With as much time as you spend researching, writing, editing and publishing your content, you deserve to have your work appreciated. However, the cold truth is that many blogs with brilliant content don’t get read because of one often overlooked element of blogging: design. Design is a vitally important part of all the content you create, from your blog posts to your tweets. It’s also one of the most difficult elements, especially for those among you who aren’t designers, and can’t afford to hire one.
While a lot of the design can be driven by your individual style and preferences, there are a few web design guidelines you should try to follow and some mistakes to avoid. Your blog has to look elegant, be easy to navigate, and show off useful and informative content. By focusing on these three things, you can make your website much more appealing to potential readers. Keeping these key factors in mind can ensure that your blog is designed to offer the optimal user experience and keep readers coming back for more.
Eradicate The Clutter | Expert Blog Design Tips
Visitors should be able to navigate your website without any effort at all, and the content should be organized intuitively. A well-designed blog can maximize your assets and show off your personal style. It’s what grabs a visitor’s attention and makes them want to get to know you better. You should not expect them to make the effort to understand how your blog is organized, though. It is up to you to make it simple for them. Don’t be afraid to leave some parts of the design empty where it warrants it. You should also use white space as borders to help highlight important elements of the blog. Remember, sometimes less really is more.
Design In Shades Of Gray, Then Add Color | Expert Blog Design Tips
Your blog should have a main color, maybe a shade of grey or white, and a call to action color. Start with a gray background, add your content, then carefully add color to design elements one at a time. The shade of grey will help you effectively emphasize and de-emphasize specific aspects of your design. Try using a dark color for your call to action. To make it really stand out, be sure this is the only element on the page using that background color. A simple, stark contrast of color will be enough to draw plenty of attention to your calls to action.
Simplify Navigation | Expert Blog Design Tips
If your readers want to see posts from a particular date, would they know where to go? What if they wanted to see all your posts under a specific tag? Make it easy for the readers to find what they want or need. At the very least, links to the Navigation Menu, About Page, Contact Page, and Search Bar/Button should be prominently placed. Rather than overwhelming your readers with links to every page, simplify your navigation. Essentially, you are creating a series of doorways into your blog, so that your readers may discover not only your earth-shattering content, but also the stunning photos you are taking of your morning coffee on Instagram or how to subscribe to your newsletter.
Make It Responsive | Expert Blog Design Tips
How often do you use your smartphone or tablet to read email, catch up with Twitter, or even read blog posts like this one? With three million mobile web users and counting, your design blog will be missing out on vital traffic – and goal completions – if it’s not properly optimized for mobile devices. Nowadays, people expect all websites to be optimized for mobile viewing. If you don’t do it, don’t expect visitors to stick around for very long.
Ensure Readability | Expert Blog Design Tips
You want to avoid those instances in which your audience goes, “Too long, didn’t read.” Organize your content well. You need to avoid long blocks of text, so break up your content into small, but coherent units of information. Pay close attention to your font choices as well. You work hard on your content, so you don’t want it to go to waste. Using a font that’s difficult to read is definitely the quickest way to do just that. At most, use one font for your logo, one for your headlines, and one for your body content. Any more and your blog’ll look messy.