Expert Blog Design | 6 Simple Blog Design Tips That Will Immediately Improve Your Content
Expert Blog Design | When you visit a blog for the first time, what’s the very first thing you notice? It’s probably the blog’s design. Blog design can be as simple as applying a theme and installing a few plugins. But if you take your blog seriously and you want it to stand out for all the right reasons, the first step is understanding the principles of good design. A great blog design can draw your readers in and keep them around longer. A poorly designed blog can turn people away, even if the images and the copy are perfect.
Content alone is not enough to help your blog stand out from the crowd. While “content is king”, design is definitely queen! Even though a considerable amount of the design can be driven by your individual preferences, there are a few blog design practices you should try to follow and certain mistakes to avoid. Keeping these vital factors in mind can make sure your blog is designed to provide the optimal user experience and keep readers coming back for more.
Keep It Simple | Expert Blog Design
A well-designed blog can maximize your assets and show off your personal style. It’s what grabs a visitor’s attention and makes them want to get to know you better. “Beautiful” doesn’t always have to mean elaborate or complex. Instead, a beautiful design can mean well organized, functional, and aimed towards boosting the user experience. Whether you’re thinking about your home page, navigation, or content, keep it simple. Don’t make it hard to your visitors to find what they’re looking for.
Make It Comfortable For Readers | Expert Blog Design
The fonts you choose should be big enough to be read on high resolution monitors, and they should be simple enough to be legible on a tiny screen of a smartphone. In other words, don’t choose a highly stylized or too complex font. Use easy to read fonts for simple and effective blog design and great user experience. The eye finds it hard to scan multiple fonts, so stick to a simple collection of fonts. Don’t use more than two or three fonts. This is not where you want to be too creative, so stick with what’s standard and tasteful.
Make Your Content Easy To Consume | Expert Blog Design
Online visitors tend to scan and skim websites, looking for chunks of information instead of reading the entire web page. This means that your goal is to make sure your content fits their reading expectations. You want to avoid those situations in which your readers go “Too long, didn’t read.” Organize your content well and use plenty of white space. White space is the amount of negative or “empty” space between elements on your blog, like the space between your content area and sidebar, and even the spacing between lines of text. You should add an adequate amount of white space to make your blog look neat and inviting.
Flaunt Your Best Content | Expert Blog Design
According to The New York Times, the more likes your post already has, the more people will like it as well. The thinking is, “If a lot of people like a blog post, it must be interesting, so I’ll share and like it as well.” If a new visitor has just stumbled onto your blog, they’ll be more likely to stay on your website if they see links to other posts they might find interesting. Because your popular pages are the most likely to draw them in, you should find any way you can to promote them on all your other pages.
Include Great Images | Expert Blog Design
As important as your writing and topics are for your blog, there’s no getting around the simple fact that most visitors will respond to engaging visual elements. That’s why it’s so critical to use beautiful, bold and high-impact imagery in your blog posts. However, keep in mind that large size images add a heavy strain on servers, making a website slow to load. When using images into blog posts, be sure to resize them in Photoshop and use the “Save For Web” feature.
Simplify Navigation | Expert Blog Design
If your reader wants to see posts from a specific date, would they know where to go or how to find them? What if they wanted to see all your posts under a specific tag? Make it easy for the reader to find what they want or need. Don’t hinder their visit by using overwhelming ads or splash pages. In other words, don’t give them a chance to click away from your blog when they land on it. At the very least, links to the Navigation Menu, About Page, Contact Page, and Search Bar/Button should be prominently placed. Don’t make the readers look for them!