Expert Branding Strategies | Steal This: Six Big-Brand Ideas For Small-Business Budgets
Expert Branding Strategies | What’s your company’s brand? If you think it’s just your logo, you are in for a rude awakening. While your logo is an important part of it, there’s so much more to a strong brand. The foundation of your brand is your logo. Your business website, social profiles, emails, packaging and promotional materials, all of which should showcase your logo, communicate your brand.
Branding is one of the most important elements of any business, large or small, retail or business-to-business. An effective brand strategy gives you a major edge in your niche, communicates what your business does, how it does it, and at the same time, establishes trust and credibility. Your brand also lives in everyday interactions with your potential clients, the images you share, the messages you publish on your website, the content of your marketing materials, and in your posts in social media. But what can you do to leverage these interactions and grow the appeal of your brand – without breaking the bank? Here are our top tips that can help!
Start By Defining Your Brand | Expert Branding Strategies
Review the product or service your business provides, determine the space in your niche it occupies and research the emotive and rational needs and concerns of your target audience. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be everything to everyone. Your brand character should stand out, promote your business, connect with your client base and differentiate you in the market.
Create A Branding Message | Expert Branding Strategies
Standing out means being different. If your brand is going to be strong, you have to be able to figure out what it is exactly that makes what you do unique and find an effective way to communicate that to your potential clients. What differentiates you from others in your industry? Don’t forget to weave your unique selling points into every of your company’s messaging and marketing. Write down your brand messaging, and make sure every employee is aware of your brand attributes.
Speak To Your Clients With A Consistent Tone Of Voice | Expert Branding Strategies
What you say is important, but don’t forget the way you say it. Your company’s voice is the language and the tone you and your employees will use to deliver your branding message and reach your potential clients. This voice should be applied to all written communication and incorporated in the visual imagery of all your business and marketing materials, online and off. Not sure what your voice should be like? Look to other brands. What do they do that you’d like to do? How do they greet and engage with you?
Have Great Products And Services | Expert Branding Strategies
Word of mouth is often a small businesses best lead generator, so having amazing products and services that clients talk about is a vitally important part of your brand and why you are in business. Even the most outgoing and charming small business owner is never going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. Remember, even a strong brand will suffer when it creates average or below average products or services.
Be Consistent | Expert Branding Strategies
To build a strong brand, every element of it should be as good as your product or service and you must be consistent in presenting your brand. This includes not only your business name, products and services, logo, overall aesthetic design, but also includes your marketing materials, website, appearances at trade shows and conferences, content posted to social networks, etc. Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your products or services that enables you to charge more for your brand than what similar, unbranded products command.
Your Community Is Important | Expert Branding Strategies
Remember that your community – your business partners, clients, and fans – are a crucial part of your branding. Your brand appeals to them, and they are a reflection of that brand. That’s why it’s essential to build a strong relationship with your community, as they will be able to help spread the word about your brand and business. You don’t have to spend a lot of money to do this. In fact, many successful businesses focus almost exclusively in online and offline community building as opposed to traditional advertising. Facebook and Twitter are great outlets for this, as is your blog.