Expert Branding Strategy | Six Key Tips For Building A Successful Brand Your Clients Can’t Get Enough Of
Expert Branding Strategy | So you want to start your own business? Great! You’re not the only one, though: over six million businesses are being launched each year, making it vitally important that your small business stands out in the crowd. Branding is one of the most important steps a small business owner can take, since it could be the tipping point between gaining and losing sales. No matter how fresh and innovative your small business service or product is, you have to make potential clients aware of it before you can turn it into a success.
A brand is essentially the sum total of the experiences your existing and potential clients have with your business. A strong brand communicates what your business does, how it does it, and at the same time, builds trust and credibility. What steps are you taking to brand your personal name or business name in a memorable way? Get smart about branding and you’ll swiftly be on track to make your brand a household name!
Choose A Simple Branding Message | Expert Branding Strategy
Standing out means being different. If your brand is going to be memorable, you have to be able to determine what it is that makes what you do unique. What sets your small business apart from others in your particular niche? What makes you different and original? In today’s competitive marketplace, you don’t want to be a “jack of all trades, master of none.” While it may be tempting to offer clients a wide menu of products and services, it’s important to keep your brand focused.
Create A Voice For Your Brand | Expert Branding Strategy
From business cards and logo to email newsletters and brick-and-mortar signage, all of your printed communications and marketing materials should look, feel and sound like they come from the same source. Consistent, thought-out branding leads to a strong brand equity, which means more added value brought to your products or services that enable you to charge more for your brand than what your competitors command. Your marketing pieces, both online and print, should all have the same message. This includes your website, blog, social networking campaigns and correspondence.
Ensure Visual Consistency | Expert Branding Strategy
It’s crucial to have many different ways to communicate your message and style to your potential clients, so you have to have both verbal and visual brand representations for your business. That means you need a logo and color scheme that complements your verbal message, and creates a cohesive presentation for your materials and website. Consider creating templates and defining brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout.
Have A Good Name And Logo | Expert Branding Strategy
A strong brand is easily recognizable, and recognition begins with the name of your business. Your logo and name should be easily recognizable and portray the nature and tone of your business as well as appeal to your target market. The name and the logo will appear on your business cards, promotional materials, social networks, letterhead, website, products, and pretty much everywhere in print and online to identify your business or the products and/or services you provide, so make sure you get them right from the get-go.
Have Great Products And Services | Expert Branding Strategy
Word of mouth is often the best lead generator for any small business, which means having great products and services that people talk about is an essential part of your brand and why you are in business. Even the most outgoing and charming small business owner is never going to succeed in bringing clients back, unless the product or service they provide delivers and exceeds expectations. At the end of the day, even a strong brand will suffer when it creates average or below average products or services.
Build A Community Around Your Brand | Expert Branding Strategy
Value, not to be mistaken with price, can help boost your brand and differentiate you from the competition. People can become your brand’s ambassadors – spreading your ideas and brand to their own networks. Spend time building relationships with such people. Remember that your community – your business partners, clients, and fans – are a vital part of your branding. Your brand appeals to them, and they are a reflection of that brand.