Expert Brochure Designs | 6 Tips For Designing Quality Brochures That Sell
Expert Brochure Designs | Brochures can be found everywhere nowadays. In the foyers of hotels, shops, grocery stores, restaurants, and any other public place. An effective brochure clearly and succinctly communicates what a business is about and what it has to offer. They give clients and business partners a way to learn about products and services at their own pace. Readers can focus on as much or as little information as they can process. A badly executed brochure only confuses, frustrates and chases potential clients into the welcoming arms of the competitors.
Brochure printing is both efficient, economical and offers enough room to boldly state your mission. Brochures can also be distributed almost anywhere – on racks, in mailboxes, on windows and on counter-tops anywhere. What makes your brochure different from the rest though? What makes it stand out from the pile? To help you get the most from your brochure campaign we have compiled what we believe are the top points to keep in mind when planning your brochure design and production.
Understand The Specific Goal Of The Brochure | Expert Brochure Designs
Is it to get clients in the door? To attract mail or Internet orders? To boost your standing in the business industry? A brochure that communicates effectively doesn’t happen by chance — it requires planning and dedication. So to start the design process, ask yourself, how do we want people to use the brochure? What do we want them to DO after they finish reading it?
Know Your Audience | Expert Brochure Designs
Before you spend any time planning a brochure, make sure you understand your target audience. It’s vital that you know who you’re writing to, because you want to use an appropriate language for your potential clients and give them exactly what they want to know. Do some research to figure out the demographics of your audience. If for example the brochure is aimed at children, it is not recommended to use a very complicated vocabulary or a fancy font. Try to send the message through images and colors instead.
Attention-Grabbing Cover | Expert Brochure Designs
Chances are your potential clients have very short attention spans. If your brochure cover doesn’t immediately catch their attention and spark their interest, they won’t open and read the rest of the brochure. You can accomplish this through bold colors, thought-provoking images and stunning word-play. Remember that the front of your brochures and flyers is the first thing your potential clients see, so make them unique, bold and interesting enough to motivate readers to pick them up.
Compelling Content | Expert Brochure Designs
Even if you grab potential clients’ attention with a stunning design, they won’t want to wade through long, dense paragraphs. Clients want you to get to the point — and fast. Focus your content on the problems and challenges your audiences face and how you solve them better than your competitors. Use large, clean headlines in a sans serif font, and put larger chunks of text in a serif font. Bullet points are a great way to emphasize important ideas without taking up a lot of space — try making a simple, relevant graphic to use as your bullet points. Use graphs, charts or images to help support your content, and communicate your message more quickly.
Call To Action | Expert Brochure Designs
After you interest the reader in what you sell, you have to take the next step: tell them what they have to do to get it. Don’t just think they’ll look for your phone number and call or visit your website. Don’t allow the reader to be idle. Keep your words in the active voice, avoiding passive voice. Tell the reader to order now, call now or log on to the website. Make sure they know you want them to interact with you.
Use High Quality Graphics | Expert Brochure Designs
The average reader takes less than 5 seconds to glance at the cover of a brochure and decide whether or not to read it. If your headline or graphics on the cover of your brochure are boring, few readers will bother opening it. Good photography is vital to the success of any brochure. Try to provide your designer or printer with the best quality images at your disposal. Photos in your final brochure will only be as good as the originals provided. If you’re using stock imagery, try to find images that don’t look like they’re stock.