Expert Business Card Advice | Why Business Cards Still Matter (And How To Design Yours)
Expert Business Card Advice | The humble business card can still boast some amazing results in promoting your business, but only if you design it with care. Many people overlook the importance of having a professional business card that accurately reflects their brands, yet this small piece of paper can be a critical part of any collateral package. Since your card will stay behind long after your meeting’s over, think of your business cards as your unsung sales force; they have to represent your business the same way you would.
You hand your business card to potential clients and business partners so they have your contact information. You tuck your business card in presentation folders, drop it in letters, and use it in countless other ways to let people know who you are and what you do. But no matter how you use your business card, it won’t be the powerful marketing tool it should be unless it looks professional, is easy to read, and helps potential clients remember what you’re providing and why they should get it from you.
Who, What, Where, Why? | Expert Business Card Advice
It may sound obvious, but the first and most important thing to consider when creating your business card is the information you want to include. What’s most important? Your name and title definitely have to be there, along with the name of your company (via your logo), your phone number and your e-mail address. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered.
Reinforce Your Brand | Expert Business Card Advice
Another incredibly important aspect of business card design is making sure that the business card itself as an extension of you and your brand, if your business is particularly large and has many employees. A business card reinforces your brand by using brand elements, such as logo, colors and fonts. Your business card will often be the first branded marketing material that potential clients see, so it’s essential that it gives them a sense of what you and your business are all about. This helps to reinforce your brand, helping prospects remember you and your business better.
Stick To The Standard Size | Expert Business Card Advice
The average business card size is 3.5” x 2” — meaning wallets and business card holders are made specifically to accommodate this size. If you business card doesn’t fit into these items, it may get tossed in the trash — making you lose potential business. Working within this tiny space doesn’t mean you can’t get creative: start by considering the vital information you want to include and work your design around presenting this information in a creative, effective, and memorable way.
Keep The Back Blank, Or Use It For Non-Critical Information | Expert Business Card Advice
How often will people see the back of your business card? Traditional card holders assume that side is blank, so if you do wish to put copy on it, be sure the information is of a supplemental nature: like your brand’s mission or tagline. While you need to have written content on one side of the card, think about saving the other for something more visual. Maybe you could use the space to include an image of your product, or something related to your business. Or, put your business logo on the back of the card to make your card stand out.
Don’t Skimp On Paper Quality | Expert Business Card Advice
Your business card may sometimes be the first impression potential clients will get of your business, so you don’t want to have cards that appear to be anything less than professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Double Check Everything | Expert Business Card Advice
When sending your business card design off to the print shop, make sure you’ve double-checked every single detail. There’s nothing worse than getting back hundreds of cards and discovering you missed a typo in the email address or name. Check twice, print once is a a well learnt adage! Having errors will affect your credibility, so have a few people look over the card before sending it to the printers.