Expert Business Card Design Guide | Turn Your Business Card Into Your Most Powerful Networking Tool: A Complete Guide To Business Card Design
Expert Business Card Design Guide | Business cards are an easily overlooked, but vitally important marketing tool no business owner should leave the office without. Having a professional business card is a reflection of your brand image, and considering it’s often the first item potential clients get from you, it is crucial to get cards that leave a strong, positive impression on them. Of all the traditional rituals in the business industry, like framing the first dollar earned or the after work happy hour, none matter as much as the business card exchange. This time-tested tradition of handing someone your business card in exchange for theirs dates back centuries.
We all know how crucial first impressions are. In business, this first impression is still made by your business card. With so many business cards in the arena, it’s essential to have one that stands out among the rest for all the right reasons. Design an effective card and you can elevate your business above your competitors before the potential client has even visited your website! Following these simple tips will help you come up with a unique design that will stand out even in the largest pile.
Build Your Brand | Expert Business Card Design Guide
Having an effective business card is not as simple as pasting your name and contact information on a 3.5″ x 2″ piece of paper. The business card design itself must showcase both your contact information and brand elements using a very limited space. While it may be a challenging task, it’s far from being impossible. A business card can build your brand by introducing brand elements, such as logo, colors and fonts you’re already using in all other marketing materials. This helps reinforce your brand, helping new acquaintances remember you and your business better.
Include Only the Most Important Information | Expert Business Card Design Guide
It’s tempting to shrink the text size and include every last bit of information you have on your business card. However, if you have too much information on your card, you are most certainly losing the potential client’s attention due to information overload. Many entrepreneurs no longer include a physical address on their business cards, so if you’re struggling for space, you may want to remove this from your design. Your existing and potential clients will want to know your website address and your email address, but you also need to make sure your name, job title and company name or logo are clearly displayed as well.
Stick To The Traditional Size | Expert Business Card Design Guide
When handing out business cards, you want to make sure that the person you give it to holds on to it and remembers you and your brand. There are things you can do to a 3.5″ x 2″ card to make it stand out, like rounding the corners, or laying out your text in a unique way, but going with an unusual shape can be a double-edged sword. The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this size. If you business card won’t fit into these items, it may get tossed in the trash— making you lose out on potential business.
Make It Readable | Expert Business Card Design Guide
Remember, your goal isn’t to create a work of art. It’s to design a business card that clearly and effectively communicates what you do and how to reach you, which is why you need to make sure your recipients won’t have to struggle to read the information. As a general rule of thumb, don’t use fonts smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font which is impossible to decipher. Be sure the font color stands out against the background of the card as well. Light gray type on a white card makes it hard to distinguish letters and numbers.
Say It With Color | Expert Business Card Design Guide
There’s nothing wrong with a plain white rectangle with your name, title and contact information on it. But in today’s world of constant distractions, you have to create something that sticks out from the rest and makes the card interesting, while maintaining the identity of your business. Adding a splash or two of color to your business card can definitely get your card noticed, but remember not to overdo it. Too much color will detract from your message, and it’s important to stay consistent with your branding at all times.
Double Check Everything | Expert Business Card Design Guide
There is no room for errors or typos on a business card. Make sure the information is perfect. Having errors will devalue the company’s credibility. Have a few people look over the card before sending it to the printers. Also, keep all the information in your business card up to date. If you changed your email address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards.