Expert Business Card Design Ideas | Business Card Design Guide For The Stressed And Computer-Challenged Photographer
Expert Business Card Design Ideas | Many photographers overlook the importance of having a professionally designed business card that conveys their brand image in this day and age of online communication, yet this small piece of paper can be the critical part of your collateral package. It’s often the first thing potential clients get from you, so it’s your first opportunity to leave a strong, lasting impression on them. Luckily, there are things you can do to ensure your potential clients hold onto your card until you’re ready to call and schedule a session.
A good business card provides your potential clients with all the contact details they need to get in touch with you. A great business card, however, helps you stand out from the crowd, builds brand awareness and boost exposure. This might sound like a lot to expect from such a small piece of paper, but it’s far from being impossible. In fact, we gathered some of the simplest, yet ridiculously effective design tips that will turn your business card into a powerful marketing tool. Read on to find out more!
Cover The Basics First | Expert Business Card Design Ideas
The main purpose of a business card is to provide the recipients with all the most important contact details they need the moment they decide to reach out to you, so you’ll want to make sure you cover the basics. Keep in mind, though, that there’s a thin line between providing your potential clients with enough information and overwhelming them with a cluttered business card. What’s most important? You’ll want to make sure your name is there, as well as your email address and your phone number. Space permitting, you can also include your social media links if you use those to promote the services you’re providing.
Ensure Readability | Expert Business Card Design Ideas
After you figure out what details you’ll want to include on your business card, you’ll want to make sure your potential clients will be able to easily read everything, without needing a magnifying glass. The easiest way to boost readability is to stick to fonts that are larger than 8pts. Anything smaller than that might look readable on your computer screen but turn into an illegible smudge when actually printed.
You’ll also want to pay special attention to the font itself. While we all have our favorite fonts, if yours isn’t easy to read, you’ll want to keep it off your business card. How hard do you think your potential clients will try to read the information written in a complex calligraphic font before giving up and throwing away your card? Stick to simple fonts that are readable in any size, and make sure there’s enough contrast between the copy and the background. Using light gray fonts on a white background is the perfect recipe for a disaster.
Reinforce Your Brand | Expert Business Card Design Ideas
You can get so much more out of your card if you’re paying attention to the right things. A business card is the prime real estate – it’s a billboard boiled down to its essence, and more importantly, it will end up right in your potential client’s wallet or business card holder. Why not use it to boost awareness, and turn your brand into a memorable visual experience by including your logo on your business, as well as the color scheme you use throughout your branded materials. Whatever you do, make sure your business card is consistent with other stationery items and marketing materials.
Keep To The Standard Business Card Size | Expert Business Card Design Ideas
There are countless ways you can make your business card stand out from the pile. Making it an usual shape or size might seem like a good idea, but it can actually do more damage than good. Wallets and business card holders are created to accommodate the average business card, which measures only 3.5 x 2 inches. If you make your business card too big, your potential clients will have to bend it to make it fit into their wallets, or more likely, they’ll just throw it away the moment the meeting is over. Stick to the standard size, and you’ll have a much better chance of a potential client holding onto your card.
Invest In The Right Paper | Expert Business Card Design Ideas
There are endless choices when it comes to the paper stock, but you’ll want to choose the best your budget allows. A thicker paper will make your business appear more reliable and established. When you choose to “go cheap” on the paper you use for your business cards, on the other hand, what message does that send to those with whom you’d like to do business? Are you really doing yourself any favors by missing out on the chance to start building a memorable brand image right from the get-go?
Double-Check Everything. Then Check Again | Expert Business Card Design Ideas
Your business card will be the first thing your potential clients get from you, and if there’s a typo there, it will only make you look unprofessional and unreliable. And more importantly, if the number you included isn’t the correct one, you won’t be getting any work. One neat trick is to read every word backwards to boost the chance of catching typos, and having a test card printed before ordering hundreds of business card and checking every detail.