Expert Business Card Design Tips | Rise To The Top With A Business Card That Wows Your Contacts
Expert Business Card Design Tips | Believe it or not, your business cards will often be how you are remembered. You probably already know that you have to have a business card for your business, but do you know why? We all know how vital first impressions are. In business, this first impression is usually provided by your business card. Your business card is an advertising “foot soldier,” introducing your business logo and (more importantly) your contact information to potential clients, business partners, and networking opportunities.
Within the first few seconds, your potential client is building up a lasting opinion about you. It may sound harsh, but it’s a fact that people often do judge a book by its cover, and you only get one opportunity to leave a great first impression. When you choose to “go cheap” on your business cards, what message does that send to those with whom you want to do business? Are you really doing yourself any favors by missing out on the opportunity to begin building a positive brand image right from the get-go? Savvy, well-connected business people never leave home without a stack of effectively designed business cards in their wallet or purse, but what exactly makes a business card effective?
Contact Information | Expert Business Card Design Tips
The main goal of a business card is to make it easy for people to contact you. Include only the contact information that is absolutely necessary. What’s most vital? Your name definitely has to be there, along with the name of your business (via your logo), your phone number and your e-mail address. Space permitting, you can also include your physical address, fax number, cell-phone number and company website address, if you wish.
Size | Expert Business Card Design Tips
The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this size. If your business card doesn’t fit these items, it may get tossed in the trash, making you lose out on potential business. A round card, for example, is quite memorable, but it definitely won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Colors | Expert Business Card Design Tips
A mish-mash of bright and bold colors may make your card stand out in a stack of 50, but it could be for all the wrong reasons. It’s also worth to think beyond your business cards: try to keep your color palette consistent throughout your branded media (website, twitter, email signature) to create a professional image of yourself. Be sure the font color stands out against the background of the card as well. Light font on a white card makes it hard to read letters and decipher numbers.
Readability | Expert Business Card Design Tips
Do you get frustrated when you can’t quickly find the information you’re looking for? Or when the font is too small to read? Or printed in a font that’s hard to decipher? Use a readable font as not everyone has perfect vision. Research says that ideal fonts to use include Helvetica, Myriad Pro, Glasgow and Karat. Make sure your information is at least 8 pt, in a clear readable font and in bold color. Anything smaller than 8 pt may look readable on your computer screen, but may be printed as a fuzzy, smudged-out line.
Back Side | Expert Business Card Design Tips
When creating a business card, you want to be sure to use all available space to the fullest potential; this includes the back side as well. Many people will keep the back of the card blank, but that is a huge waste of space. If you do wish to put information on it, be sure the information is of a supplemental nature, like your company’s mission or tagline. This is where you can make your card stand out from the rest. It can be the information on the back which determines whether a potential client keeps your card, hands it on to other potential clients, or bins it!
Paper Quality | Expert Business Card Design Tips
Your business card will often be the first impression people will have of your business. If the card feels flimsy or looks like you printed it yourself on a home printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. You don’t want to have cards that appear to be less than professional. The paper stock used to print a business card says almost as much as the design of the card. Avoid using flimsy or low cost paper that will end up with rough edges and a homemade feeling when you hold it.