Expert Business Card Designs | Small Cards, Big Ideas: 7 Design Tips To Make Your Business Cards Unforgettable
Expert Business Card Designs | Business cards are one of the simplest, most effective ways entrepreneurs market their businesses, products and services to potential clients, business partners, vendors and suppliers. Whether you’re attending a networking event, hosting a seminar or meeting a potential partner or client for the first time, a well-designed business card is absolutely vital.
We all know how important first impressions are. In business, this first impression is usually made by your business card. Savvy, well-connected business people never leave office without a pile of professionally designed business cards in their wallets or purses, but do you know what makes a business card effective? These tips should give you a better idea and provide you with some guidelines when looking to redesign your company’s business card.
Consider Paper Thickness | Expert Business Card Designs
You want your business card to be durable so it doesn’t get dented or torn in a wallet or business card holder. A business card printed on paper thinner than 300gsm tends to look and feel rather thin, which can make it feel tacky and cheap. Just like a flimsy handshake doesn’t make a good impression; neither does a flimsy business card. Think about it: if you skimped on the design and printing of your business card, what does that say about the quality of your products or services?
Define Your Business | Expert Business Card Designs
Use your business card as an opportunity to let potential clients know what it is exactly that your business does. This can be done by way of a simple phrase or slogan. Make sure to include your business logo, as well. You can emphasize the company’s logo by featuring it on the whole side of the card. This will help it being recognized and will serve as a cohesive visual for the business cards of other people working in your company.
Cover Your Bases | Expert Business Card Designs
Business cards are usually just 3.5″ x 2″. However, working within this tiny piece of paper, you can still get creative with the space: begin by considering the important information you want to include, which will usually be a name, phone number and email address, then work your design around presenting this information in a memorable way. Think carefully about which contact details to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered. From our experience, your website, email address and phone number are essential.
Make It Readable | Expert Business Card Designs
If you’ve got a lot of information to display, you may be tempted to shrink the size of your text. Beware – small text can often look perfectly okay on a computer screen, but turn into an illegible smudge when printed. It’s best to find a font that is still legible at a small size — a classic serif or sans serif font would be your best bet. Make sure the font color stands out against the color of the card, too. Light fonts on a white card make it really difficult to distinguish letters and numbers. Lastly, you want to organize the content (information and branding elements) so that it’s user-friendly and visually appealing.
Stick To The Standard Size | Expert Business Card Designs
The average business card size is 3.5” x 2” — which means wallets and business card holders are designed to fit this particular size. If your business card doesn’t fit into these items, it may get tossed in the trash — making you lose out on potential business. A round card, for example, will definitely stand out, but it won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Reinforce Your Brand | Expert Business Card Designs
It’s a good idea to keep your business cards in line with the rest of your business branding. If you have brand colors, use them. Of course, if you don’t have any particular color scheme to work with, match the “tone” of the card to your particular industry. A more traditional professional services or real estate business card, for example, might stay more conservative in layout and colors, while a colorful or splashy card could fit the bill for a toy store or trendy restaurant.
Avoid Using Borders | Expert Business Card Designs
Don’t use borders in your card design. This is for a purely practical reason – no matter how much attention is paid, printing is never 100% completely accurate. A perfectly symmetrical border on your screen may come out lopsided, thanks to minute movements in the printing machine.