Expert Business Card Guide | Ridiculously Effective Business Card Design Tips You’ll Wish You’d Thought Of First
Expert Business Card Guide | You hand out your business cards to existing and potential clients and business partners so they have your contact information. You tuck your business card inside of presentation folders, drop it in letters, and use it in a plethora of other ways to let people know who you are and what you do. If you have skimped on the design and printing of your business card, what does that say about your business and the quality of your products? It may sound harsh, but it’s a fact that people often do judge a book by its cover, and you only get one chance to leave a memorable first impression.
Your business card is often a potential client’s first contact with your company; you want to engage with them as well as encourage them to find out more about you and what you do. One of the best ways to do this, is with a professionally designed, easy to read card. However, many business owners don’t even carry around business cards anymore. This is a mistake: Business cards aren’t just for giving people your contact info; they also start conversations and spark business relationships. A business card is an essential part of any effective marketing plan. For its size and cost, it’s probably the most powerful element as well.
Put Your Best Foot Forward | Expert Business Card Guide
Few design projects are as nerve-wracking and important as creating your own business card. Just like the clothes you wear, your business card tells the recipient a lot about you. While you could print your own business cards at home on your inkjet printer with perforated business card paper, you should consider professional printing instead. Thicker cards tend to feel more expensive – making your business appear more professional. A business card printed on thinner paper look and feel rather tacky and cheap. Unless you have commercial printing equipment, DIY business cards will not make the best first impression.
Maintain Consistency | Expert Business Card Guide
It is vitally important that your business card is consistent with your other branded materials. The bottom line is that your business card should give your potential clients an insight into your brand by using consistent fonts, colors, and imagery, and effectively portray the nature of your brand. All of your marketing materials should match and work together to communicate what you stand for – whether that’s innovation, beauty, security, or tradition. This helps to reinforce your brand, helping new acquaintances remember you and your business better.
Stick To The Standard Size | Expert Business Card Guide
If you’ve ever considered making your business cards larger, smaller, or even a fancy die cut to stand out from your competition, there are advantages and disadvantages to think about. If you live in the US, limit your business card size to 3.5″ x 2″. Keep in mind that most wallets and business card holder devices are made to accommodate this size. Anything larger will not fit in standard card holders and your card may end up in the trash, losing you potential business.
Include The Right Information | Expert Business Card Guide
Include only the contact information that is absolutely vital, like your email, phone number, name and job title. Make sure you include your website address prominently as well, to build a relationship with your potential clients and allow them to find out more about your business. Keep all the information in your business card up to date. If you changed address or phone number, don’t scratch the old number and jot down the new one by hand; get new business cards.
It may be tempting to shrink the font size and include every last bit of information you have on your business card. However, keep in mind that you don’t have to provide a long list of services or every single mailing address if your company has multiple locations. Think carefully about which contact details to include – you have to strike a balance between giving enough points of contact, without making your card look cluttered.
Make Sure The Text Is Legible | Expert Business Card Guide
Funky fonts are fun, but there’s a time and a place for them, and your business card isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too fancy, or distorted in any way, which will only make your card difficult to read. As a general rule of thumb, don’t go smaller than 8pt, and don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.