Expert Business Card Guidelines | Is Your Business Card Really You? 5 Design Tips To Make Your Cards More Effective
Expert Business Card Guidelines | Business cards are one of the simplest, most effective ways entrepreneurs market themselves, their businesses, products and services to potential clients, vendors and potential business partners. Your business card will often serve as an introduction to your business, and therefore, will be the first thing that potential clients see. In fact, they’re likely to see your business card before they visit your website, read your brochure, your leaflet, or just about any other branded material you might happen to have; yet still, a large percentage of business owners choose not to invest in a high quality business card design.
There are a lot of poorly designed business cards out there! This is both a challenge and a great opportunity: to stand out you have to come up with a design that looks appealing, and helps you differentiate yourself. Your business card should look professional, be easy to read, and help existing and potential clients remember what you provide and why they should get it from you. Making all that happen on a document that is only 3½ inches wide and 2 inches deep is a tall order. But it can be done.
Have A Purpose In Mind | Expert Business Card Guidelines
A business card can achieve various things, and the way a business card looks as well as the information written on it is very dependent on what the owner wants it to accomplish. Before you even start designing your business card, it is crucial to identify the goal you would like to achieve with your business card. Whatever you do, at the end of the day, the business card serves as a physical link between your business and your clients. Anything beside that is an extra and should be treated as such.
Pay Special Attention To Your Logo | Expert Business Card Guidelines
Whether your logo is an image with words or just stylized text, add it to your business card in a visible place. Ideally, it should be the only graphic on your business card, so that it doesn’t take the attention away from the visual mark for your brand. You can emphasize your logo even more by placing it on the whole side of the card. This will help it being recognized and will serve as a cohesive visual element for the business cards of all the other people working in your company.
Who, What, Where, Why? | Expert Business Card Guidelines
It may sound obvious, but the first (and most important!) thing to consider when creating your business card is the information you want to include. Make sure your name, job title and company name or logo are clearly displayed. Contact information for networks such as LinkedIn, Twitter and Facebook can also be included, if you actively use those to share information and promote products and services. A business card without contact information is useless because it doesn’t provide business partners, prospective clients and vendors a way to contact you with questions or to set up an appointment.
Make It Readable | Expert Business Card Guidelines
If you’ve got a lot of information to display, you may be tempted to shrink the size of your text. However, finding the appropriate fonts and the right font sizes is vitally important because it affects the legibility considerably. It’s best to select a font that is still legible at a small size. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font which is impossible to read.
Pay Attention To Your Colors | Expert Business Card Guidelines
Bright colors – when used right – can make a business card stand out, and look distinctive. This tactic is often used by photographers, designers, and other creative businesses, with the goal of appearing fresh, exciting and original. However, keep readability in mind when selecting colors to use on your business cards, and make sure the font color stands out against the background of the card. Light gray text on a white card makes it hard to distinguish letters and numbers.
Invest In The Right Stock | Expert Business Card Guidelines
Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business appear more professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Use the highest material and printing quality you can afford, but be aware of super bulky cards or ones that can easily be worn out.