Expert Business Card Ideas | How To Design An Effective Business Card: 7 Creative Branding Tips For Your Business Cards

Expert Business Card Ideas | How To Design An Effective Business Card

Expert Business Card Ideas | It’s always a smart move to carry some self-promotional material in your pocket, whether you’re attending a conference where networking is your goal, or for situations when you run into an old friend who is now a possible business partner. With all that in mind, your business card should also be designed well enough to leave a good impression. However, there’s lots of people that don’t even carry around business cards anymore.

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This is a mistake: Business cards aren’t just for giving people your contact details; they also launch conversations and spur relationships. If you don’t have a business card you can give out to potential clients or collaborators, you’re missing out on a vital marketing opportunity. Savvy, well-connected business people never leave home without a stack of professionally designed business cards in their wallet or purse, but what exactly makes an effective business card? These top tips should give you some guidelines when designing your own business card.

Include The Right Information | Expert Business Card Ideas

The average business card is just 3.5″ x 2″, but working within this tiny canvas doesn’t mean you can’t get creative with the space: start by deciding what the key information you want to include is, which will typically be a name, phone number and email address, then work your design around presenting this information in a unique way. Think carefully about which contact details to include – you need to be able to achieve a balance between providing enough points of contact, without making your card look cluttered.

Expert Business Card Ideas | How To Design An Effective Business Card

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Reinforce Your Brand | Expert Business Card Ideas

Don’t wander away from other branded materials. Keep your business card design consistent with the general color and design scheme in your other branded materials, such as your website, your office, and other marketing materials. A business card can reinforce your brand by introducing brand elements, such as logo, colors and fonts. This helps to reinforce your brands, helping new acquaintances remember you and your business better.

Stick To The Standard Size | Expert Business Card Ideas

The average business card size is 3.5” x 2”— meaning wallets and business card holders are especially made to accommodate this size. If you business card won’t fit into these items, it may get tossed in the trash — making you lose out on potential business. So it’s best to come up with a design that stands out while fitting within those dimensions so that you’re newly made contacts can carry and store your information easily.

Pay Special Attention To Your Logo | Expert Business Card Ideas

While you need to have written content on one side of the card, think about saving the other for something more visual. Maybe you could use the space to feature an image of your product, or something related to your business. You can even emphasize the company’s logo by placing it on the whole side of the card. This will help it being recognized and will serve as a cohesive visual for the business cards of other people working in your company.

Have Your Business Cards Printed On Good Card-Stock | Expert Business Card Ideas

Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business seem more professional. If the card feels flimsy or looks like you printed it yourself using your office printer, it will leave your potential clients with impression that they are dealing with a company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock.

RELATED: Expert Business Card Designs | Small Cards, Big Ideas: 7 Design Tips To Make Your Business Cards Unforgettable

Expert Business Card Ideas | How To Design An Effective Business Card

Pick The Right Font | Expert Business Card Ideas

The font of your choice should be legible and neutral enough. Nothing sketchy or tacky should be in your card (unless that is your actual goal). You can use 2-3 different sizes and weights to create hierarchy in the design. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.

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Double Check Everything | Expert Business Card Ideas

A business card with inaccurate information is pretty much useless. Having errors will devalue the company’s credibility. Have a few people look over the card before sending it to the printers. It is worth repeating that if you’re in between jobs, never give out your old business card. The information found there such as your job title and even your email address may already be inaccurate.

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