Expert Business Card Tips | Design A Unique Business Card: The 6 Pillars of Effective Business Cards!
Expert Business Card Tips | Despite the move to everything digital, the exchange of a well-designed business card is time-tested tradition in face-to-face business communication. Your business card is one of your most powerful marketing tools, particularly in the earlier days of your business when you may not be able to afford more expensive marketing materials. It doesn’t matter how great your product or services are, if your business card feels unprofessional… you will lose clients. If you have skimped on the design and printing of your business card, what does that say about the quality of your services?
Business cards may be small, but designing them is not as simple as it may sound. To create well-designed and professional business cards you have to take into consideration a lot of factors — concept, colors, fonts and shapes. A well-designed premium business card will make sure that your potential client will remember you and what you have to offer. Below are some tips to help design an effective and powerful business card.
Readability Is Essential | Expert Business Card Tips
Unique and complex fonts are not meant for a printed business cards. Try to keep your fonts simple and big enough to read at a glance. If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Be careful, though: small text can often look readable on a computer screen, but turn into an illegible smudge when printed. Make sure the text color stands out against the background of the card too. Light gray type on a white card makes it hard to actually read letters and numbers.
Layout Is Important | Expert Business Card Tips
There are a many different sizes for business cards, but it’s best to use the standard 3.5-inch by 2-inch rectangle size. Die-cut cards grab attention, but can be hard to store. When handing out business cards, you want to make sure that the person you give it to will hold on to it. While it is crucial to make your card stand out, you do want to be sure the card fits a standard business card size. Don’t try and make it a funny shape, or too large to fit into a business card holder or wallet.
Include Important Information | Expert Business Card Tips
One of the biggest mistakes people often make when designing their business cards is the tendency to leave out crucial information. Your potential clients will want to know all the ways of getting in touch, so always include at least two ways to reach you. The minimal information required on an effective business card is the company name, your name, phone number, email address and company website. The more contact information on the card, the more credible your business will appear.
Card Quality | Expert Business Card Tips
Your business card may sometimes be the first impression people will have of your business. You don’t want to have cards that feel anything less than professional. Your card stock quality is a reflection of your business, product and service. Business cards printed on paper thinner than 300gsm look and feel rather thin, which can make it feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Utilize The Back | Expert Business Card Tips
When designing a business card, you want to make sure to use all available space to the fullest potential; this includes the back too. Many people will keep the back of the card blank, but that is a huge waste of space. However, traditional card storage devices assume that side is blank, so if you do wish to put copy on it, be sure the information is of a supplemental nature: e.g., your company’s mission or tagline. Perhaps you could use the space to display an image of your product, or something related to your business. Or, put your company logo on the back of the card. Whatever you do, don’t leave it blank.
Double Check Everything | Expert Business Card Tips
There is no room for errors or typos on a business card. Make sure the copy is perfect. Having errors will devalue the company’s credibility. A handy hint is to read each line backwards, and to read from bottom to top. This will force you to look carefully at each word and number. Check and re-check phone/fax numbers and addresses.